Don’t let yourself pee until you’ve made 5 cold calls

by Nick Cegelski

April 4, 2023
Mindset
energy-drinks-w-nick-photo
Exhibit A: Nick’s cold call motivation

Getting off to a fast start is the #1 way to win the day. We talk a lot about “eating the frog” (starting your morning with your toughest task). For most sellers, that frog is making cold calls.

Relying on willpower only works when you’re feeling good. I recommend creating games & systems for yourself that incentivize the behavior you’re looking to exhibit.

Hence, in my first SDR job I created the “5 Dial Pee Rule”. Upon arriving at the office after a 30 minute commute, I didn’t allow myself to visit the restroom until I’d made 5 cold calls.

This “rule” was a forcing function that had me dialing nearly immediately upon arriving at the office. 5 dials wouldn’t take more than a couple minutes, but I would start every day with a quick win & fast start.

Give it a shot (But better hope you don’t get stuck on an endless phone tree!)

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Cold Calls to President’s Club

Cold Call Course

Cold Calls to President’s Club

Nick Cegelski
I’m the Founder of 30 Minutes to President’s Club, a media company behind #1 podcast in sales and the international bestselling book, Cold Calling Sucks (And That’s Why It Works). I was a multiple-time #1 enterprise AE selling seven-figure deals, and when I'm not running 30MPC, I advise sales teams on GTM.
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I got to President's Club. I started listening to 30MPC in January of last year. I had moved to a new role and just wasn't getting there, I was on 60% of my year. Exactly one year of listening to 30MPC and I hit 180% attainment! I finished this year as the number 2 seller in my company and I'm going to President's Club!

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