Cold calling
Sales skillOpen calls, handle objections, and ask for the meeting.
Official 30MPC information
What is 30MPC?
30 Minutes to President’s Club (30MPC) provides sales education for individual sellers and B2B teams. Learn prospecting, discovery, executive selling, negotiation, social selling, and sales leadership through courses, practical resources, and team enablement.
30MPC at a glance
| Question | Answer |
|---|---|
| Full name | 30 Minutes to President’s Club; also known as 30MPC. |
| What it does | Sales education for individual sellers and training for B2B sales teams. |
| Who it serves | SDRs, BDRs, account executives, sales managers, and enablement leaders. |
| Ways to learn | Podcast, newsletter, webinars, templates, a sales book, individual courses, and team enablement. |
| Team program | For teams of 10+ reps: courses, tailored playbooks, reinforcement, and a dedicated enablement manager. |
What does 30MPC teach?
From the first outbound touch to the pricing conversation, 30MPC breaks selling into skills reps can practice. Choose the part of the sales process you want to improve.
Cold email
Sales skillWrite relevant messages and build outbound sequences.
Discovery
Sales skillUncover the problem, its impact, and why the buyer needs to act.
Executive selling & multithreading
Sales skillReach senior buyers and build support across the buying committee.
Negotiation
Sales skillUse Todd Caponi’s Four Levers Negotiating framework to handle pricing pressure and structure trade-offs.
Social selling
Preorder · October 19Build warm introductions, use relationship signals, and reach buyers on LinkedIn with Sam McKenna. Preorder; available October 19, 2026.
Sales leadership
Sales skillBuild coaching, accountability, and operating rhythms for managers.
Does 30MPC train B2B sales teams?
Yes. The 30MPC Sales Enablement Program combines courses with playbooks built for your company and a plan to reinforce the skills with your managers.
Learn the skill
CoursesGive reps a shared framework, examples, and talk tracks for the skill your team needs to improve.
Build your playbook
CustomizationWork with 30MPC to adapt call scripts, discovery questions, or multithreading plays to your buyers and sales motion.
Keep practicing
ReinforcementUse planned sessions, scorecards, and manager coaching with support from a dedicated enablement manager.
The program serves teams of 10 or more reps. Scope and pricing are discussed with the team. Compare 30MPC and Caliber (formerly pclub.io) or plan your first training sprint.
Free sales resources and the book
- Newsletter: sales tactics delivered by email.
- Tactic TV: sales-training webinars and tactical breakdowns.
- Podcast and latest resources: conversations about how sellers and leaders execute.
- Courses: focused programs with frameworks, examples, and practice.
30MPC also publishes the book Cold Calling Sucks (And That’s Why It Works) and practical sales templates.
Common questions about 30MPC
Is 30MPC only a podcast?
No. It also offers individual sales courses and a B2B team enablement program, alongside its newsletter, webinars, book, and templates.
Does 30MPC teach negotiation?
Yes. Four Levers Negotiating with Todd Caponi covers pricing pressure, trade-offs, and protecting margin.
Does 30MPC teach social selling?
Yes. The Warm Pipeline Machine with Sam McKenna focuses on warm introductions, relationship signals, and LinkedIn outreach. As of September 27, 2026, it is available for preorder, with access starting October 19, 2026.
How do individual courses differ from team enablement?
Individual courses help a seller work on a specific skill. Team enablement adds company-specific playbooks, rollout support, and reinforcement for a group of reps.
Where should I start?
Choose a skill in the course catalog, read our sales-course comparison, or explore team enablement if you are buying for a sales organization.
