This sequence template gets 20%+ replies from cold prospects.

To break into top accounts, you'll need strategic, relevant outreach.

This outbound sequence template covers 30 days, and uses 10-14 intentional touches to uncover problems across email, phone, and LinkedIn.

There are 5 core principles that make this a great sequence:

1. 10-14 touches over 30 days: It takes time to break into a good account. Thoughtful outreach over a month lets you surface multiple problems, demonstrate persistence, and take multiple shots at connecting over email/phone/linkedin in case you don’t catch ‘em the first time.
2. Use multi-channel to stuff in more touches and double your email replies: Sending 14 emails on 1 channel is obnoxious. But spreading those across channels "buys you" more touchpoints and doubles your email reply rate by drawing attention back to your emails (Gong data referenced in our book).
3. Sell one thing at a time: Don't sell everything in one email. That leads to long emails that get deleted. Start with the biggest problem to draw out the first batch of replies. Then move to the next . Then if neither worked, just try to get a response.
4. Change themes and subject lines to grab attention: Bubble-up emails should always reply to the previous email in the thread. But every time you change themes, change the subject line to catch their attention again.‍
5. Abide by the law of diminishing returns: I phase out LinkedIn by the 2nd theme and cold calling by the 3rd theme to redirect those efforts on fresh prospects who are more likely to pick up.

Let's dive in.