NEGOTIATION COURSE
WIN THE DEAL WITHOUT
DISCOUNTING AWAY YOUR COMMISSION
Get Todd Caponi’s proven system to handle pricing pressure, protect your margin, and win bigger deals without the games.
TRUSTED BY SELLERS
FROM COMPANIES LIKE:
“You’ll close better deals, build better relationships, and sleep better at night. Todd’s “4 Levers of Negotiating” makes every sales negotiation feel less like a battle and more like a collaboration. ”
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“You’ll close better deals, build better relationships, and sleep better at night. Todd’s “4 Levers of Negotiating” makes every sales negotiation feel less like a battle and more like a collaboration. ”
“Todd will punch you right between the eyes with the truth about effective negotiation. There is no one I trust more on this topic. His framework is of such astounding utility and obvious value.
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“Todd will punch you right between the eyes with the truth about effective negotiation. There is no one I trust more on this topic. His framework is of such astounding utility and obvious value.
“4 Levers Negotiating” connects the dots between how we sell and how we negotiate. Todd shows us that trust doesn’t end with the yes – it begins there."
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“4 Levers Negotiating” connects the dots between how we sell and how we negotiate. Todd shows us that trust doesn’t end with the yes – it begins there."
“Todd is on my Mt. Rushmore of Sales. This was the best couple of hours I’ve ever spent in sales training. Highly recommend checking it out.”
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“Todd is on my Mt. Rushmore of Sales. This was the best couple of hours I’ve ever spent in sales training. Highly recommend checking it out.”
NEGOTIATION IS THE MOST STRESSFUL PART OF SELLING
BUYERS TOY WITH YOU
The buyer asks for a better price, they play games, they ghost you, threaten to go to a competitor. Or all of the above.
So you get put under pressure.
THEY KEEP ASKING FOR MORE
Once you land on price, now they want to sign next quarter, they want billing terms, an extra feature thrown in. You never know what will actually get the deal done.
It feels like you can't win.
YOU END UP HAVING TO PLAY GAMES
Play hardball with them and feel gross.
Or you’re forced to cave early and hate what it did to your commission.
THE 3 BIGGEST MYTHS ABOUT MODERN NEGOTIATION
Myth
1
This doesn't usually speed anything up. It just teaches the buyer that pressure works on you.
Myth
2
Sounds smart. In reality, it creates more awkwardness, more mistrust, and more headaches later.
Myth
3
Todd's approach is the opposite: Anchor to truth. Put the real variables on the table. Turn negotiation into a strategic partnership.
SO WHAT ACTUALLY WORKS…
THE FOUR LEVERS NEGOTIATING™ FRAMEWORK
Volume
How much you buy
Timing of cash
How quickly you pay
Length of commitment
How long you work with us
timing of the deal
How you help us predict / forecast
WHAT CHANGES WHEN YOu NEGOTIATE THIS WAY?
CLOSE BIGGER DEALS
You discount less and stop giving money away every time a buyer asks for "a little help" on price.
CLOSE FASTER DEALS
All the cards are face up from Day 1 – so you stop getting dragged into slow, murky pricing debates late in the deal.
WIN MORE (WITHOUT FEELING SLEAZY)
Instead of a last-minute fight, you turn negotiation into a strategic partnership based on trust.
CLOSE 1 MORE DEAL AND MAKE YOUR MONEY BACK (BY A LOT…)
C'mon. One more? If this course can't help you protect your commissions, you should use the 30-day guarantee.
pre-order
order before June 22
$195
LAUNCH WEEK
order before June 29
$220
post launch / regular
order after June 29
$295
Meet Your Mentor: Todd Caponi
Todd Caponi is one of the most respected voices in B2B sales negotiation.
He is a 7x sales leader, helped drive 2 successful company exits, and was named Worldwide VP of Sales of the Year by the Stevie Awards.
Todd is also the author of *The Transparency Sale*, ranked by BookAuthority as one of the greatest sales books of all time, and *The Transparent Sales Leader*.
The reason top sales teams bring Todd in is simple:
He teaches reps and leaders how to treat negotiation like a strategic partnership instead of a last-minute price fight.
His signature framework, Four Levers Negotiating™ - is the foundation of this course.
Inside, you'll learn how to handle discount pressure, trade value without eroding trust, and create stronger proposals that protect margin before the negotiation even starts.
Todd has never created a course before.
Now, for the first time, he's bringing 30+ years of negotiation experience to 30MPC.
The goal: help sellers win at their price, with more confidence, more transparency, and a lot fewer headaches.
A Sneak Preview of What’s Inside The “4 Levers Negotiating” Course
The New Rules of Negotiation
Old-school negotiation tactics break trust, shrink margin, and create bad buyer behavior.
- Why negotiation needs to change: The old playbook creates margin leaks and slower deals
- The 4 Levers: Volume, timing of cash, length of commitment, and timing of the deal
- How buyers actually negotiate: The psychology behind what buyers ask for and why
How to Position Your Price (Before It Becomes a Problem)
Introduce your number in a way that feels confident, clear, and hard to play games with.
- Common pricing mistakes: The moves that create discount pressure later
- How to frame the number: Present price without apologizing, hedging, or over-explaining
- Proposal structure: Make the value obvious before the negotiation starts
Trade Instead of Cave
What to do when the buyer asks for something and expects you to give it away for free.
- The 5 concession categories: Recognize what the buyer is really asking for
- What "we need a discount" actually means: And how to respond without folding
- Protect margin without being pushy: Keep trust high while holding your ground
Close Bigger Deals Without Losing Control
How to pull all 4 levers together – so final negotiations feel structured, calm, predictable, & profitable.
- Role plays and real scenarios: Watch the system in action
- Difficult buyer situations: Handle pressure without panic
- Final integration: Turn negotiation into a repeatable sales skill
NEVER LEAVE WONDERING:
"BUT WHAT THE HECK DO I ACTUALLY SAY?"
Learn Exactly What to Say
Get the language Todd uses to position price, handle concessions, and trade instead of cave.
WATCH IT IN REAL SCENARIOS
See the system used in proposals, pricing convos, & role plays (with the exact tonality, timing, & body language you need).
Put It to Work Immediately
Leave with templates, guides, and cheat sheets that you can steal and implement into your sales process TODAY.
FAQS
Do you have more questions?
Contact us: contact@30mpc.com
Our courses are designed to be completed in under 5 hours. We recommend blocking 1 hour per week for a month instead of binge-watching. This will allow you to learn one concept (for example, a new negotiation lever), then practice it through an entire week. Then do it again.
If you’re not happy with the course for any reason, we offer a 30-day money back guarantee.
Yep! As long as you’ve purchased one of our courses, you’ll have lifetime access to that course and all content updates to that course. Each course is sold separately, so buying one course doesn’t give you access to another course!
Nope! If we update this course with material, you’ll always have access to the latest and greatest. New courses are sold separately though!
There are other negotiation courses. There are other negotiation books. This is the only course to focus on the proven on “4 Levers Negotiating” system by legendary sales expert Todd Caponi. Stop giving away margins and commissions to the “ridiculous discount” cycle. Start winning more deals on time and at your desired price.
