JOIN 50,000 SELLERS WHO ARE BOOKING 1 IN 3 COLD CALLS
Read the #1 sales book of 2025 and walk out of every dialing session with a meeting on your calendar.
Not sold yet? Preview the Intro + Section 1 for free here.
Sellers and Leaders Read Cold Calling Sucks and started booking meetings the next day:
This book isn’t just another addition to the cold calling shelf it’s the blueprint. Hands down the most tactical, practical, and immediately deployable resource I’ve ever come across for anyone looking to take real action and start seeing results right now.
AE
I implemented the tips & tricks, and I landed my first - ever BDR job offer because of your book. I just wanted to reach out and say thank you to you and Armand for writing Cold Calling Sucks. I'm looking forward to keeping up with more great content from you guys.
Financial Services Sales
I'm using your book to train my mid market software sales team. It's been a huge hit and I've seen it applied just yesterday with 2 appointments scheduled in the first 5 minutes of dialing. Thank you for putting something out there that is applicable to all industries.
Regional Enterprise Sales Director
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Most People Think Cold Calling IS Complete Waste of Time:
NO ONE PICKS UP THE PHONE
You cold call for hours and hours hitting dead voicemails, fax machines, and gatekeepers without even talking to a single human being.
IF THEY DO, THEY NEVER BOOK
The one time you catch someone live, they chew you out because they're "in a meeting" and tell you to get a real job.
SO YOU DITCH THE PHONE
You procrastinate, over-research, and *hope* the prospect doesn't pick up to avoid the confrontation and hope that someone responds to one of your 500 spray and pray emails instead.
Leave every cold call session with a meeting on the books:
Learn every part of the cold call, step-by-step
Learn Exactly What to Say
With step-by-step breakdowns and talk tracks to win the first 60 seconds and overcome any objection.
Hear Exactly How You Should Sound
With over 31 audio clips embedded in QR codes that help you master the tone.
Apply The Frameworks to Any Industry and Product
With examples from interviewing over 300+ elite reps who sell SaaS, real estate, and everything in-between.
Trust That It's Backed By Gong Data On 300M+ Cold Calls
Every tactic is supported by results from real cold calls so you know it actually works.
Learn every part of the cold call, step-by-step
The First 60 Seconds
The goal of the first 60 seconds is to earn the next 60 seconds. If you can get past the first 60 seconds, that’s when you’re actually having a conversation instead of being brushed off.
And the way you do that is by mastering the two components that comprise the first minute of a cold call:
- Openers: How do you get a complete stranger to hear you out when you called them out of the blue?
- Problem Propositions: How do you talk about your product in a way that doesn’t make you sound like a Billy Mays commercial?
THE REST OF THE CALL
Now that you know how to nail the first 60 seconds of your cold call, section 2 covers everything else that can happen on a cold call:
- How to Handle Objections Like Mr. Miyagi: We’ll break down 3 steps you can use to handle any objection that comes after the first 60 seconds.
- 18 Common Objections and How to Handle Them: We’ll apply The Mr. Miyagi Method to the 18 most common objections and leave you with talk tracks for each.
- Voicemails and Gatekeepers: In other words, what to do when you can’t get to your first 60 seconds at all.
HOW TO BE A MACHINE
Section 3 teaches to break the cold calling math equation off the phone:
- How to Maximize Your Dial Conversion: How to double your connect rates, set rates, and show rates without making more cold calls.
- How to Maximize Your Dial Volume: How to fit 40 dials in 1 hour, every single day, even when your calendar is twice as full as the next rep’s.
About the authors
Armand Farrokh and Nick Cegelski are Founders of 30 Minutes to President’s Club, known for the #1 podcast in sales that breaks down the tactics of the top 1% of sellers in the world. But they’re practitioners first, content creators second.
Armand Farrokh
Former VP of Sales who led Pave from $100k to $13M+ in revenue under 2 years.
Nick Cegelski
Former #1 enterprise seller at multiple companies where he sold six and seven-figure deals.
FAQS
Do you have more questions?
Contact us: support@30mpc.com
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If you know us (or sales in general), you know the thought of discounting starts up a cold sweat...But because sharing is caring, 10% to 35% discounts are automatically applied when you buy multi-book packs.
