What’s going on, team!
I’ve got an announcement I’m super stoked about:
Selling to the C-Suite pre-order is live as of today.
This is everything you could possibly need to close a 6–7 figure deal at power.
First, we partnered with Gong and analyzed 1M+ executive-level sales cycles to understand what actually works when selling to executives in 2026. Then we brought in someone who’s spent their entire career navigating executive deals: the one and only Jen Allen-Knuth.
Keep scrolling for:
- A quick overview of the course
- Special pricing + timing
- Free bonuses to celebrate
– Armand
Course Overview
Courses in this world kind of have a thrifty reputation… because a lot of people will shell out a PDF for five payments of $69.95 and call it their “sales course.”
That’s not us.
Our bar for our free content is already disgustingly high.
And it’s a million times higher for our courses.
Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite.
Jen is a former enterprise seller who carried an individual quota at Corporate Executive Board and The Challenger Sale Company for 18 years, closing 6 and 7-figure deals with Fortune 500 brands.
Now she runs DemandJen, a sales-training firm trusted by GE, G2, IBM, Bloomberg Industry Group, Instructure, Sprout Social, Autodesk and more.
If you’re an SMB seller looking to level up to mid-market / upper mid-market, or you’re trying to crack into enterprise, this one's for you.
What to expect:
- Prospecting into execs: the exact email templates to get an executive’s attention (it’s not the same as emailing below-the-line prospects)
- Getting the meeting: how to actually book exec meetings and hold attention once you’re in
- Discovery that leads to power: how to run an executive discovery call, or a champion discovery call that gets you introduced to an executive
- Multithreading + alignment: how to multi-thread into the C-suite of power and run a big team meeting that gets everyone on board together
If closing complex deals at power is the game you want to play this year, this is the course for you.
Special Pricing
When we discount, we try to be transparent about it.
Quick heads up on how pricing works for this launch:
- Pre-order pricing (best price): available now through Feb 13
- Launch week pricing: price steps up on Feb 20
- Full price: once the course goes live
In the words of Todd Caponi: we’re paying you for your ability to predict.
So if you already know you want this course....grab it during pre-order.
Free Bonuses to Celebrate
To celebrate the launch, we’re also giving away some really great free resources.
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You’ll learn the executive messaging, discovery, and consensus-building frameworks that let top performers close high-value deals.
And if, for some reason, you need even more motivation to join, Jen will be doing a live Q&A at the end. Can't make it live? Register anyways and we'll send you the recording after!
We analyzed 1M+ executive-level sales cycles in partnership with Gong and Jen Allen-Knuth to understand what works when selling to executives in 2026.
This data-driven report breaks down what top 1% sellers do differently.
