Think cold calling is hard?
Try dialing live for 90 minutes, under studio lights, in a room with no AC, with a crowd listening to every single word you say…
Calling ONLY C-Level executives.
That’s what the #1 outbound sales trainer, Jason Bay, did to prove he can do more than teach cold calling.
Today you’ll see a real cold call transcript from the session broken into 4 parts:
- The Opener
- The Hook + Offer
- Two Objections: Budget & Timing
- The Meeting
Wanna hear Jason’s entire live cold calling session? Check out the full video here.
The Opener
Jason: [Permission Based Opener] “Hey Sebastian, it’s Jason. I was just giving you a call. I saw you were doing a lot of work to automate the SDR role at your company. We help companies with outbound, pipe gen, that sort of stuff. Do you have a minute to chat real quick, I can let you know why I’m calling and you can let me know if you want to keep calling?"
Sebastian (VP of Sales): “Ya, I’ll always take a cold call. What’s going on man?”
Remember that cold calls interrupt people — your prospect didn’t ask you to call them.
A permission-based opener disarms that tension by giving the buyer control and earning a quick opt-in.
Jason takes it further, he tailors the opener by referencing something specific about the prospect (here, Sebastian’s SDR automation work).
That tiny detail tells them it’s not a random spray-and-pray dial.
Once he earned the yes, Jason moved straight into his hook.
The Hook + Offer
Jason: [Reverse Pitch/Social Proof] “I was checking out your profile, it’s a really interesting thing because we normally work with your Shopify, Gong, Zooms of the world and helping their AEs self source more pipeline, working with their SDR teams to craft better talk tracks, but have you completely automated all of your outbound?”
Sebastian (VP of Sales): “Ya, well for the most part, we have 1 senior manager of outbound automation and then using tools like clay for instant orchestration and outsourcing. He goes out and sends about 7-10k emails a day.”
Instead of pitching a solution, Jason led with something he knew about them and asked a question to learn more about their process today.
Sebastian opened up right away about sending mass volume emails, which Jason knows he can help audit as part of his “offer”:
Jason: [Social Proof] "Got it, well again, we’ve worked with about 200 outbound sales teams in the last few years at Outbound Squad.
[Offer] One thing we could do that is pretty low lift for you at another time when I’m not calling you out of the blue, is an audit of your email automation. If nothing else, you’ll get two or three ideas you can bring back to your team to help get a lift in pipeline. What do you say?”
Notice, Jason didn’t ask for a meeting, he pitched an offer. This is something the prospect would get value from even if they didn’t buy.
Two Objections: Budget & Timing
Sebastian (VP of Sales): “Well, I’d say as an exploratory thing to learn more, I’d love that.
[Budget Objection] I do want to be candid and transparent, we just did a reorg and we are being very tight with our budget and where we are spending.
[Timing Objection] So regardless, it isn’t good timing regardless of what you can offer. I don’t want to be selfish and say yes to the meeting knowing that I can’t say yes to a larger engagement.”
Jason: [Remove Pressure] “I appreciate the candor, most sales leader that I’m talking to are in a similar spot, they’re challenging all spend across their tech stack, consultants, and headcount. But I would be down to spend 15-20 minutes with you to at least get a conversation started."
Sebastian (VP of Sales): "Okay, can we do Wednesday at 1pm?”
Because Jason already offered something of value, all he had to do was remove the pressure of the sale to get the meeting (instead of directly handling the objection).
The objection was budget and timing, and Jason knows he can handle those on the call later.
But as long as Sebastian still wants the email audit, then Jason knows he can remove the pressure of buying anything now (which requires budget/timing) and convince him later.
The Meeting
Jason: [Confirming Meeting Live] “Awesome — I just sent over the invite. Would you do me a quick favor? I just want to make sure it went through.”
Sebastian (Vp of Sales): “Jason Bay… 9:30….. accepted. Marked myself as a yes and I will forward it over to my team.”
Jason: “Awesome sir, looking forward to it.”
Sebastian: “Bye.”
Lastly, Jason always confirms the invite while they’re still on the phone — because invites from unknown senders get buried, flagged, or never land.
A fast on-call confirmation doesn’t just secure the meeting, it dramatically increases show rates.
Now, you gotta hear Jason’s tone on these calls because that’s honestly one of the biggest reasons he succeeded here.
Listen to the full live dial session right here on YouTube.
