Q4 Roadmap: Book Launch, The Course, The Club Community, & Tactic Teardown

One month ago, we launched our book, Cold Calling Sucks (And That's Why It Works).

We sold 20,000+ copies in 30 days and cracked the Top 50 on all of Amazon... all thanks to you :)

But y'all didn't stop there.

Sellers formed cold calling book clubs. Others took on my public 200 Dial Challenge.

And once they were done... people wanted more.

So we're launching a Community-Led Course as a 1-2 punch following the book.

Here's what you can expect in this Q4 30MPC roadmap:

• The Cold Calling Course
• The Club Community
• The Q4 Tactic Teardown Lineup

Let’s roll.

(PS: We're looking for only 100 reps to join the first community cohort. Keep scrolling)

The 30MPC Cold Calling Course

For the longest time, we avoided doing a course. Why?

Most courses absolutely suck.

• There are way too many of them (with conflicting advice).
• They're a random assortment of tips.
• They have low completion rates (under <15%).
• There's no feedback to make sure you're doing it right.
• There's no accountability to make you do it at all.
• And frankly... they just have a bit of a janky reputation with how they're marketed.

Here are our three promises for the most actionable sales courses you've ever seen.

1. Step-by-step video breakdowns with real call reviews to engrain the concepts.
2. Tactical field tests and challenges to make you do the work.
3. A club community to give you feedback and jump in the trenches with other dialers.

Want in?

The first 100 get exclusive access to both the course and community for just $100—1/12th of what our biggest competitor charges (and the least we'll ever charge).

We will start small.

We will build the community culture from scratch.

Come join the first 100.

Waitlist: Join The First 100

The Club Community: Your Cold Call Dream Team

Most courses are learning in an echo-chamber. Most communities are glorified slack channels that turn into a mindless stream of consciousness.

Our Goal: Help sellers trade the secrets that will get them to President's Club.

The path to president's club rarely lies in your monthly sales training.

It lies in the tribal knowledge of the best reps on the team, which is what we've sought to unpack on every 30 Minutes to President's Club interview from day 1.

We'll accomplish that goal via:

💬 Reddit-Style Threads – Ask for feedback on your scripts, cold call recordings, and objections, and get thoughtful responses from top sellers.

📚 Template Library – The best contributions get added to a growing library of cold call scripts, objection handling, and email templates.

🏆 200 Dial Challenge – Compete on our public leaderboard and commit to 200 dials each week—who’ll be the first to hit 10 weeks in a row?

🎙️ Live Q&A Sessions – Nick and I will tackle the top questions from the community and take your feedback to keep making it better.

And everyone as part of the community will have the shared goal of mastering the cold calling concepts from the book and the course.

Join the Waitlist

The Ultimate 30-Day SDR Onboarding Program

Featuring Ken Amar from Agoge Prospecting School

The last tactic teardown of the quarter is this week -- Ken Amar is breaking down his onboarding program that he used to train every single SDR at Outreach.

You're not gonna want to miss it.

Sign up (It's Free)

The Q4 Tactic Teardown Lineup

And here's what's in store for next quarter's tactic teardowns.

Sales Tactic Teardowns:

• October 9: How to Crush Cold Call Reluctance Forever (Live Workshop) ft. Jason Bay (Founder, Outbound Squad)
• Nov 14: 7 Steps to Gain Buying Group Consensus (Live Workshop) ft. Jen Allen (Founder, DemandJen)
• Dec 10: How to Uncover Massive Problems With Gap Selling ft. Keenan (CEO/President, A Sales Growth Company), Armand Farrokh

Leadership Tactic Teardowns:

• October 22: The Ultimate 5-Stage Sales Process To Close Deals (Step-by-Step) ft. Mark Kosoglow (Co-Founder, Operator), Armand Farrokh

Sign Up For Them All