Tactic toolkit
The Ultimate Multi-Threading and Selling to the C-Suite Report
We analyzed 1M+ executive-level sales cycles in partnership with Gong and Jen Allen-Knuth to understand what works when selling to executives in 2026.
Shockingly, it’s really hard to close a deal with an executive buyer:
- Executives are 30% less likely to book a meeting via cold email.
- You’re 22% less likely to get a response after a disco call with an executive.
- And 51% of qualified deals end in “No Decision.”
But here’s the reality: executive buy-in increases close rates on 6–7 figure deals by 44%.
This data-driven report breaks down what top 1% sellers do differently, pulled directly from those 1M+ executive-level sales cycles.
And Jen Allen-Knuth (Founder of DemandJen; ex-Enterprise Sales at Challenger and Gartner) turns those insights into a repeatable system you can run on your own.
When you’re ready…
Jen’s Multi-Threading and Executive Selling course will walk you step-by-step through applying this data to close more 6- and 7-figure deals.
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Get Into the C-Suite and Keep Every Thread Warm All the Way to Close
What executives respond to
The report breaks down the specific signals executives look for before agreeing to a meeting — and the common mistakes that kill exec outreach before it even gets a chance.
A framework for multithreading well
Multithreading isn't about blasting every stakeholder at once. The report shows you how to sequence your way into an org — who to reach first, how to get referrals up the chain, and when to go wide.
Signals of a strong multithread
Not all multithreads are equal. The report gives you a clear way to assess whether you're actually protected in a deal — or just have multiple email addresses and one real relationship.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!