Armand Farrokh
March 22, 2024
Group 35683

It's that time folks. Every quarter, we give our wonderful noozy subscribers a taste of what's to come in the next few months. Here's what you can expect in Q2:

  • Update on The Book On Cold Calling
  • 18 Objections (And Scripts For Each)
  • KD joins the club
  • A crazy Tactic Teardown lineup
  • (Not so) Quick Hits

Do yourself a favor and at least scroll to the bottom for a surprise.

Let's roll.

The Book On Cold Calling is almost done


For weeks on end, Nick and I have spent every morning writing in a coffee shop and beating the living daylights out of each other's writing to create the best cold calling book you've ever seen. We're on the last chapter as of this newsletter and here are a few highlights of what you can expect:

  • Talk tracks for every single step of a cold call, including 18 objections.
  • Ridiculous cold calling stories to cement every tactic into your memory
  • Challenges at the end of every chapter to ensure you do the work
  • Whiteboard breakdowns and audio QR codes to see and hear every talk track

And if that wasn't enough, we're there's one secret, huge addition to the book to be announces in a few weeks. If you were on the book waitlist, you might've gotten a hint from an email I sent earlier in February.

If you haven't already taken a sneak peek at the intro, you can do that here:

Preview The Intro

18 Objections (And Scripts For Each)

Nick actually got mad at me for this one. He said "do you have to give away all 18?"

Yes, you goon. If chapter 5 breaks down the entire Mr. Miyagi Framework for handling objections. Then this is a taste of Chapter 6, which breaks down all 18 major objections.

So I hope that by giving you a proper taste of the book, you'll want to read the rest of it. Because the point of the book isn't just to give you scripts, it's about the context around the script. You'll learn so much about cold calling that you won't even need one.

Get The Scripts

Welcome To The Club: Kevin KD Dorsey


KD is the first official Sales Leadership Club Member outside of Mark and I who host the podcast and there's a reason for it: he's consistently rated as one of the greatest guests of all time on 30 Minutes to President's Club.

Don't take my word for it though. Check out Episode 8, Episodes 134 + 135 (the first ever two-part special), or Episode 166 (the first ever leadership show). There's a reason we keep having him back on.

Welcome KD to The Club!

The Q2 Live Tactic Teardown Lineup

Matt Dixon, author of The Challenger Sale. KD's first tactic teardown. How much to pay sales people. Real cold email data. This just might be the best lineup we've ever had:

Sales Tactic Teardowns

Leadership Tactic Teardowns

That's everything we've got to help you come outta the gates hot in Q2.

Sign Up For Them All

(Not So) Quick Hits


And a few quick hits before we wrap:

  • Twitter: If you want more sales mindset stuff, follow me on Twitter
  • Video: We're gonna upload the podcast to Youtube / Spotify Video soon
  • Big Guests: We're booking some crazy heavy hitters in Q2. If you're wondering who... look up :)

I'll leave it at that. Make sure you click subscribe on Spotify or Apple Podcast, because every month, we're going after the biggest names in sales for a super show.

18 Objections and Scripts for Each

Scripts for the 18 most common objections you’ll get on a cold call and how to handle them.