Q2 30MPC Roadmap

by Armand Farrokh

March 22, 2024
General
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It's that time folks. Every quarter, we give our wonderful noozy subscribers a taste of what's to come in the next few months. Here's what you can expect in Q2:

  • Update on The Book On Cold Calling
  • 18 Objections (And Scripts For Each)
  • KD joins the club
  • A crazy Tactic Teardown lineup
  • (Not so) Quick Hits

Do yourself a favor and at least scroll to the bottom for a surprise.

Let's roll.

The Book On Cold Calling is almost done

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For weeks on end, Nick and I have spent every morning writing in a coffee shop and beating the living daylights out of each other's writing to create the best cold calling book you've ever seen. We're on the last chapter as of this newsletter and here are a few highlights of what you can expect:

  • Talk tracks for every single step of a cold call, including 18 objections.
  • Ridiculous cold calling stories to cement every tactic into your memory
  • Challenges at the end of every chapter to ensure you do the work
  • Whiteboard breakdowns and audio QR codes to see and hear every talk track

And if that wasn't enough, we're there's one secret, huge addition to the book to be announces in a few weeks. If you were on the book waitlist, you might've gotten a hint from an email I sent earlier in February.

If you haven't already taken a sneak peek at the intro, you can do that here:

Preview The Intro

18 Objections (And Scripts For Each)

Nick actually got mad at me for this one. He said "do you have to give away all 18?"

Yes, you goon. If chapter 5 breaks down the entire Mr. Miyagi Framework for handling objections. Then this is a taste of Chapter 6, which breaks down all 18 major objections.

So I hope that by giving you a proper taste of the book, you'll want to read the rest of it. Because the point of the book isn't just to give you scripts, it's about the context around the script. You'll learn so much about cold calling that you won't even need one.

Get The Scripts

Welcome To The Club: Kevin KD Dorsey

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KD is the first official Sales Leadership Club Member outside of Mark and I who host the podcast and there's a reason for it: he's consistently rated as one of the greatest guests of all time on 30 Minutes to President's Club.

Don't take my word for it though. Check out Episode 8, Episodes 134 + 135 (the first ever two-part special), or Episode 166 (the first ever leadership show). There's a reason we keep having him back on.

Welcome KD to The Club!

The Q2 Live Tactic Teardown Lineup

Matt Dixon, author of The Challenger Sale. KD's first tactic teardown. How much to pay sales people. Real cold email data. This just might be the best lineup we've ever had:

Sales Tactic Teardowns

Leadership Tactic Teardowns

That's everything we've got to help you come outta the gates hot in Q2.

Sign Up For Them All

(Not So) Quick Hits

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And a few quick hits before we wrap:

  • Twitter: If you want more sales mindset stuff, follow me on Twitter
  • Video: We're gonna upload the podcast to Youtube / Spotify Video soon
  • Big Guests: We're booking some crazy heavy hitters in Q2. If you're wondering who... look up :)

I'll leave it at that. Make sure you click subscribe on Spotify or Apple Podcast, because every month, we're going after the biggest names in sales for a super show.

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Toolkit

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Cold Call Course

Cold Calls to President’s Club

Cold Call Course

Cold Calls to President’s Club

Armand Farrokh
I’m the Founder of 30 Minutes to President’s Club, a media company behind #1 podcast in sales and the international bestselling book, Cold Calling Sucks (And That’s Why It Works). By background, I was a VP of Sales who grew revenue from $0 to $13M+ ARR in two years at Pave (a $1.6B FinTech unicorn backed by blue chip investors including Y Combinator, Andreessen Horowitz, and Index Ventures.)
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Want more tactics like this? Keep reading:

Q2 Roadmap: The 30MPC Discovery Course is Here.

Read more

Q4 Roadmap: Book Launch, The Course, The Club Community, & Tactic Teardown

Read more

Q3 Roadmap: Book launch, care package, 5 weeks of phones, host change

Read more

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30MPC has been so impactful for not only my team, but for me as a leader.
There's not a more tactical sales approach out there, and not just for your typical skills like cold calling and discovery, but for things like increasing the velocity of legal review and how to get to decision-making power at the right time.

Taught reps get to power and close deals faster!

Josh Rosenthal
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Sr. Director of Sales @ Corestream
Booked 13 meetings in 3 days!

The cold calling course literally got me 13 outbound meetings in 3 days. My favorite thing about the cold calling course is that it’s immediately actionable.

My second favorite thing about Club Pass is that it got me 13 outbound meetings in the first 3 days I started using it.

Booked 13 meetings in 3 days!

Makenna Turner
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#1 SDR at  Practice
More in the first 40 pages than every other sales book combined!

Throughout my sales career, I’ve read plenty of sales books, but after just 40 pages of Cold Calling Sucks, I’ve already gained more tangible and actionable steps to elevate my sales skills than from all the others combined. Structured advice >> conceptual advice

More in the first 40 pages than every other sales book combined!

Daniel Haddad
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AE at Docusign
Ranked in the top 1% of all AEs at LinkedIn

Dude. I’m going to President’s Club. But not just any President’s Club. A New program – Club One. Designed for top 1%. Holy s***. Thanks to you guys at 30MPC..

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David Rosenstein
,
AE at LinkedIn (Top 1%)
Booked a whopping *100* meetings!

Transitioning to sales at 40 was a big leap, but 30MPC has been instrumental in my success. By October, I was able to hit my annual quota of 100 bookings – a milestone I wouldn't have reached without all the tools and resources they provide..

Booked a whopping *100* meetings!

Genavie Garcia
,
Top BDR at Revspring
Went from 60% to #2 at Gong!

I got to President's Club. I started listening to 30MPC in January of last year. I had moved to a new role and just wasn't getting there, I was on 60% of my year. Exactly one year of listening to 30MPC and I hit 180% attainment! I finished this year as the number 2 seller in my company and I'm going to President's Club!

Went from 60% to #2 at Gong!

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President’s Club and #2 Rep at Gong!