The Triple T Outbound Masterclass

September 2026: 9 AM PT / 11 AM CT
In 3 days
Jason Bay
Founder, Outbound Squad
Jason Bay
Outbound Squad

Outbound is harder than ever. Pumping out thousands of generic, AI-generated emails isn't the answer. It's just adding to the noise. To cut through, you need to make a first impression so ridiculously good that buyers simply cannot ignore you. ‍

What you'll walk away with:

  • The Rapid-Fire Teardown: Watch us build live, ready-to-use cold call scripts and outbound emails for real products using the Trigger, Tension, and Trust framework.
  • Trigger (Why Now?): Stop reaching out blind. Learn how to mine "Company-level" hard and soft triggers that increase reply rates by up to 5x.
  • Tension (Why Change?): Stop pitching surface-level pain. Learn how to map "Strategic Tension" to executive personas (revenue, profit, risk) to triple your cold call conversions.
  • Trust (Why Us?): How to drop the generic logo flexes and use hyper-relevant, number-backed social proof to boost email reply rates by 35%+.

‍

Join Live!

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Why the heck you should watch

Trigger: Make it timely

Stop reaching out into the void. Find the exact company-level expansion, hiring, or M&A signals that force prospects to answer the question: "Why should I drop what I'm doing to engage with you right now?"

Tension: Make it relevant

Don't pitch day-to-day spreadsheet pain to a CHRO. Learn how to match strategic, above-the-line business tension to the right executive persona so they actually care about changing the status quo.

Trust: Make it credible

Ditch the generic name-dropping. Build rock-solid credibility by pairing a specific, relevant customer story with hard numbers that definitively answer the question: "Out of all the vendors I could engage with, why you?"

Register now

Featured Partners

Grab exclusive sales drips, scripts, and templates that we created with each partner by clicking their logo.

Ready to dive in?
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