The Multithreading Playbook: 3 Keys to Flip Every Stakeholder In Your Deal

Tactic toolkit

The Multithreading Playbook: 3 Keys to Flip Every Stakeholder In Your Deal

A special collab with:

Armand Farrokh

30MPC

You can run a perfect discovery. Nail every demo. Build a champion who's genuinely fired up…and still watch the deal die because some executive you never met decided they didn't care.

‍Buying committees are only getting bigger, and selling to one person isn't a strategy anymore.

This playbook breaks down the exact steps to map your buying committee before the first call, get every new stakeholder up to speed without starting from scratch, and make sure your side of the table isn't the reason the deal falls apart.

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Armand Farrokh

I’m the Founder of 30 Minutes to President’s Club, a media company behind #1 podcast in sales and the international bestselling book, Cold Calling Sucks (And That’s Why It Works). By background, I was a VP of Sales who grew revenue from $0 to $13M+ ARR in two years at Pave (a $1.6B FinTech unicorn backed by blue chip investors including Y Combinator, Andreessen Horowitz, and Index Ventures.)

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Close Complex Deals Faster By Winning Every Stakeholder In the Room

Map the Buying Committee Before You Ever Show Up

Know who the champions, buyers, and blockers are — and in what order to approach them — before your first call even happens.

Bring New Execs Up to Speed Without Losing Steam

Use the "recap and roll" framework to do fast discovery with new stakeholders without fatiguing them or starting from zero.

Run a Team Selling Motion That Doesn't Fall Apart

Learn how to assign roles, pick the right partner for each moment, and run two specific plays so your team actually sells like one.

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Tactic toolkit