When stepping into the selling ring, you have to understand what moves your competition might make before they make them.
Anthony Iannarino is the reigning champ of beating out the competition.
And he's here to show you the technique you need to dismantle a competitor's product.
Even when it's superior to yours.
Join us and start racking up the championship belts.
How to find out if you're in a competitive deal
Ways to get away from the "feature-for-feature" battle


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Get past surface pain and uncover the business issue worth solving right now.
Use follow-up questions that deepen the conversation instead of stalling it.
Leave discovery with real momentum, not a polite maybe and a vague follow-up.
Grab exclusive sales drips, scripts, and templates that we created with each partner by clicking their logo.

Taught reps get to power and close deals faster!



Booked 13 meetings in 3 days!

More in the first 40 pages than every other sales book combined!

Ranked in the top 1% of all AEs at LinkedIn

Booked a whopping *100* meetings!

Went from 60% to #2 at Gong!