It's hard not to overcomplicate the process of landing your first customers.
But there are only 3 things you need to focus on in the beginning stages of building a sales funnel:
In this tactic teardown, Haley Bryant and Armand Farrokh share these simplified frameworks so you can land your first 50 customers with ease.
A cold outbound campaign you can use to book meetings
The meeting structure that uncovers your ideal customer's hidden pain points
How to build a functional sales process from the ground up


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Focus on the handful of outbound moves that matter early when nothing is proven.
Run simpler conversations that help you learn fast and still move deals ahead.
Build just enough structure to create momentum without burying yourself in ops.
Grab exclusive sales drips, scripts, and templates that we created with each partner by clicking their logo.

Taught reps get to power and close deals faster!



Booked 13 meetings in 3 days!

More in the first 40 pages than every other sales book combined!

Ranked in the top 1% of all AEs at LinkedIn

Booked a whopping *100* meetings!

Went from 60% to #2 at Gong!