Tactic toolkit
The 30MPC Business Case Template
Most business cases lose executives because they start with product features or shaky ROI math instead of the priorities leadership actually cares about.
The 30MPC Business Case Template shows you how to structure the story in the order executives read it, co-create the numbers with your champion, and make the internal sell easier.
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Make the Internal Sell Easier for the Person Carrying Your Deal
Put executive priorities first
Lead with the business stakes and reason to act before you ever get into your solution details.
Move from emotion to logic cleanly
Follow a structure that builds buy-in first and then supports it with the right level of justification.
Co-create numbers that survive scrutiny
Work with your champion on the business case so the math holds up when finance or a skeptical executive starts pressing.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!