Tactic toolkit
Sarah Brazier’s Cold Call Script and Template
.avif)
The first 10 seconds of a cold call decide whether you get time or get brushed off. Sarah Brazier's framework is built to earn permission fast and keep the call feeling direct, not awkward.
Use this script and template to sharpen the opener, control the transition into your value prop, and stay composed when the prospect pushes back early.
GET this Toolkit
Download NowBy submitting this form, you agree to have the information we have collected from you passed on to any current 30MPC Sponsor for the purpose of following up on your interests subject to our Privacy Policy.*
Get Through the First 10 Seconds Without Sounding Like Every Other Rep
Open with more confidence
Use direct, permission-based language that sounds cleaner and makes it easier for the prospect to keep listening.
Transition into value faster
Move from opener to relevance without rambling so the prospect understands why the call matters.
Keep the call moving under pressure
Use the template as a backbone when timing objections or brush-offs hit right away.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!