Tactic toolkit
6 Steps to Hitting 72% Close Rates Using Demo Automation
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Too many B2B deals crash and burn thanks to too many cooks in the buyer's kitchen.
Here's the brutal truth:
- 40-60% of B2B deals end in no decision
- The average decision-making team has 11 people
- And the more people in the room, the less chance they'll agree on anything
So, what happens when a company can't even agree on what's broken?
Spoiler alert: NOTHING.
But we've got a secret weapon, and her name is Jen Allen-Knuth.
Jen's the founder of DemandJen and has trained some of the biggest tech players you know.
She's built her career teaching teams how to dodge indecision and get everyone on the same page.
And now, she's ready to share her framework with you.
Join us as Jen breaks down her 7-step plan to gain buying consensus.
What you'll get:
- Everything you need for pre-meeting prep, beyond the basic homework
- How to kick off the meeting, disarm skeptics, and get them all on the same page
- Tactics for running the meeting, crushing objections, and closing with a buyer commitment
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Stop Losing Deals After Your Demo and Start Closing at President's Club Rates
A demo that creates urgency
Most demos are product tours that leave the prospect thinking "cool, but not right now." The six-step framework shows you how to connect every feature directly to a business outcome the prospect has already told you matters — so the demo makes the case for action, not just awareness.
Use automation after the demo
The biggest missed opportunity in most deals is the 10 days between your demo and the next call. Learn how demo automation lets you share tailored follow-up content with every stakeholder who wasn't in the room — and track exactly who engaged with what so you know where to focus.
A post-demo process that moves deals
A 72% close rate isn't luck — it's a repeatable follow-up system. Learn the six-step process for what to send, who to send it to, and how to use engagement signals from your demo content to time your next conversation so you're always reaching out at the exact right moment.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!