Tactic toolkit

7 Discovery Questions That Don’t Feel Like Sales Questions

Armand Farrokh
30MPC

Stop executive eye-rolling and never waste time with generic discovery questions again.

Find Problems Worth Solving (The Ones With Real Budget Behind Them)

Most disco calls are awkward interrogations that kill deals before they start. These 7 questions will get prospects sharing real business pain (y'know, the stuff executives actually care about) without feeling like they're being sold to.

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Armand Farrokh
I’m the Founder of 30 Minutes to President’s Club, a media company behind #1 podcast in sales and the international bestselling book, Cold Calling Sucks (And That’s Why It Works). By background, I was a VP of Sales who grew revenue from $0 to $13M+ ARR in two years at Pave (a $1.6B FinTech unicorn backed by blue chip investors including Y Combinator, Andreessen Horowitz, and Index Ventures.)

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Find Problems Worth Solving (The Ones With Real Budget Behind Them)

7 Questions That Feel Like a Conversation

Steal these talk tracks to surface real pain without sounding like a salesperson.

Copy/Paste Discovery That Actually Works

Get battle-tested scripts, multiple-choice frameworks, and real examples to drop into your calls.

Go From “Annoying” to “$2M Problem” Fast

Uncover executive pain, dodge price objections, and close bigger deals—without the awkward dance.

Download now

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There's not a more tactical sales approach out there, and not just for your typical skills like cold calling and discovery, but for things like increasing the velocity of legal review and how to get to decision-making power at the right time.

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Sr. Director of Sales @ Corestream
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President’s Club and #2 Rep at Gong!