Most people think cold calling is a waste of time because no one picks up or, when they do, the call dies after the opener.
The real issue isn’t the phone. It’s that most reps don’t know what to say in the first 60 seconds, how to describe the problem they actually solve, or how to handle objections without sounding like a telemarketer.
In this Masterclass, Armand and Nick will show you exactly how top sellers run the entire call from opener to problem to objection to close so you can book more meetings without guessing.
Then you’ll watch these frameworks applied on LIVE calls across two very different motions: selling courses and selling catering. We’ll hit cold calls using a TitanX lists so you can see what works, what fails, and why buyers lean in when reps speak to the right problem fast.


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Open with confidence instead of sounding like a telemarketer
Lead with problems your buyers actually care about
See exactly what works, what fails, and why

Taught reps get to power and close deals faster!



Booked 13 meetings in 3 days!

More in the first 40 pages than every other sales book combined!

Ranked in the top 1% of all AEs at LinkedIn

Booked a whopping *100* meetings!

Went from 60% to #2 at Gong!