You Google "best sales courses," click the first result, and get a listicle written by a content marketer who's never carried a quota in their life.
It's all ranked by "comprehensiveness" and "learning outcomes." Every course gets a 4.7/5. Nobody loses.
We've built the #1 sales podcast, written a bestselling book on cold calling, and interviewed 300+ top 1% sellers at companies like Gong, Outreach, and Carta. We know what actually moves the needle. We also know what's just repackaged theory dressed up in a landing page.
Before we rank anything, here's the rubric. Three questions. Every course gets run through them.
Not coaches who sell coaching. Real reps with real quota, real losses, and real call recordings they're willing to show you.
If you finish a module and can't say, do, or write exactly what to do differently, it's not tactical enough. "Build rapport" is not a tactic. An exact opening line you can steal is.
The best tactics have a trigger. "The moment you hear your prospect admit to a problem, ask them: when was the moment you realized that was a problem?" That's the difference between advice and a playbook.
Run every course on this list through those three questions. You'll see the gap fast.
Yeah, we're on this list. We're also putting ourselves first, and we'll tell you exactly why.
Every course we've built starts from the same place: what do the top 1% actually do differently, and can we break it into steps you can run on your next call? We went line-by-line through thousands of real call recordings and built frameworks from actual patterns, not from what sounds good in a webinar.
Chris Orlob has built a serious training library — 50+ courses covering cold calling, demo execution, enterprise deal strategy. The production quality is high and the content is current.
The tradeoff is breadth cuts both ways. Fifty courses means quality isn't uniform. You'll hit some that feel thin. It's also priced at the high end, so if you just need to get better at one specific thing, you'll pay for a lot you won't touch. Worth it if you're committing to dig in across multiple skill areas over several months. Not worth it for a targeted fix.
John Barrows has been a respected voice in sales training for a long time, and the fundamentals content shows it. Email frameworks are solid. Courses are organized. Approachable if you're still figuring out the basics.
Where it gets thin: cold calling. If dialing is a core part of your job — and if you're an SDR in SaaS, it is — you'll want more than what's here. Most reps past the six-month mark will outgrow it fast.
The qualification rigor, the upfront contracts, the emphasis on reps owning their process — Sandler works for complex deals with multiple stakeholders. It's been around long enough to have produced real results at real companies, and the methodology holds up.
It's also expensive, delivered through local trainers, and takes months to implement properly. If you want word-for-word cold call openers for next Monday, look elsewhere. Sandler operates at the process and mindset level, not the script level. That's a feature for some orgs and a dealbreaker for others.
Free, accessible, credentialed. They cover the basics: inbound vs. outbound, how CRM works, what a sales process looks like at a high level.
They're also not built by people who've run deals. You will not finish a module with a cold call opener you'd use on your next dial. If you're trying to break into sales and need something for your resume while you prep for your first SDR role, fine — use it. The moment you land the job, move on to something tactical.
Apollo's training covers prospecting, cold email, LinkedIn, and cold calling basics. It's free. For a rep starting an outbound motion from scratch, it gets you oriented.
Just know going in that it's marketing as much as it is training. The content tilts toward how Apollo solves problems, so you're occasionally watching a product demo dressed as a lesson. It also doesn't go deep enough on live-call skills for anyone doing a lot of dialing. Supplement with it, don't rely on it.
The right course is
the one you implement.