TRAIN YOUR TEAM TO BUILD MORE PIPELINE

You get a blend of customized playbook creation, tailored training, and reinforcement for your leaders. And an outbound system proven to work across many different industries and personas.

Step 1: Nail your niche

• Find patterns where your team wins the most
• Build a tiering strategy to help reps prioritize best-fit accounts
• Identify potential time-wasters to avoid at all costs

Step 2: Find low-hanging fruit

• Properly re-engage closed/lost or stalled deals
• Fully leverage LinkedIn & Sales Navigator to find prospects with a much higher likelihood of responding

Step 3: Fine-tune messaging

• Build succinct value props to help your prospects immediately “get it"
• Align the GTM team on a common language to use when speaking to prospects via phone, email, social, etc.

Step 4: Build a repeatable contact strategy

• Develop multi-channel sequences to maximize contact rates
• Build a tiering system to help reps understand the amount of effort to spend on different types of personas
• Stop wasting time on prospects least likely to engage

Step 5: Channel Mastery (Phone + Email + Social)

• Nail the first 60 seconds of the cold call (where 80% of cold calls die)
• Engage prospects with effective questions to secure the meetingGet 80%+ show rates to meetings set
• Use the Reply Method™️ cold email framework for double-digit reply rates
• Implement a social selling strategy to land meetings on LinkedIn (without building a personal brand)

Step 6: Document

• Build a customized playbook (that won’t get tossed in the “trash”)
• Reduce ramp time for future reps
• Standardize what good looks likes (scorecards, etc.)

Step 7: Reinforce

• Properly train your front-line leaders on how to reinforce the training with their reps
• Build a coaching culture where reps learn how to coach themselves