Tactic toolkit
The Smart Seller's Guide to Converting With Video
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Video helps when it makes the message feel more human, clearer, and easier to respond to. It hurts when it is just another novelty asset with no strategy behind it.
This guide shows AEs how to use video in a practical way to grab attention, explain value more clearly, and improve conversion without adding fluff to the workflow.
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Use Video in Sales Because It Improves Conversion, Not Because It Feels Trendy
Make outreach feel more personal
Use video where it can add clarity, tone, and context that plain text cannot carry as well on its own.
Increase engagement in key moments
Apply video in the parts of the cycle where a more human touch can help a prospect lean in or respond faster.
Keep the workflow practical
Build a repeatable approach so video supports your process instead of becoming one more thing you never keep up with.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!