Tactic toolkit
2 Cold Call Openers + 4 Full Pitch Examples
How do you get a complete stranger to hear you out when you called them out of the blue?
How do you talk about your product in a way that doesn’t make you sound like a Billy Mays commercial?
Most old calls end in brush hang-ups and dismissals because every seller is using the same openers, making the same tone mistakes, and using the same buzzword-filled pitches that immediately categorize you as a telemarketer.
If you can get past the first 60 seconds, that’s when you’re actually having a conversation instead of being brushed off.
GET this Toolkit
Download NowBy submitting this form, you agree to have the information we have collected from you passed on to any current 30MPC Sponsor for the purpose of following up on your interests subject to our Privacy Policy.*
Nail the First 60 Seconds of Every Cold Call
Two openers that earn time
Most cold calls are lost in the first 30 seconds. These two openers break the pattern of every other call the prospect gets — specific, confident, and relevant enough that hanging up feels like a mistake.
Four pitch examples to model
See exactly how a President's Club-level cold call flows from opener to pitch to close — across four different scenarios. Not just the words, but the reasoning behind why each part works.
A meeting ask that gets an answer
Stop over-pitching to prospects who are already sold. The close at the end of each example is designed to be easy to say yes to — and honest enough that you get a real no when the timing isn't right.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!