Tactic toolkit

Transform Sales Performance Through Structured Excellence

A special collab with:
Armand Farrokh
30MPC

Most reps don’t lose deals because they can’t pitch.

They lose them by showing up unprepared, running calls without structure, skipping follow-up, and leaving managers guessing at what really happened.

This playbook embeds 30 Minutes to President’s Club best practices directly into your team’s workflow, ready to go from day one. Inside, you’ll get:

  • Smarter prep tools for every meeting
  • Deal review frameworks that expose risk
  • CRM data entry prompts that keep records clean
  • Coaching scorecards to guide manager feedback
  • Follow-up email templates that actually move deals forward

It all plugs straight into Salesforce and HubSpot, with guidance and insights built directly into the tools your team already uses, like Google Calendar and Slack.

Want in? Sign up for a free demo and the playbook’s all yours.

Armand Farrokh
I’m the Founder of 30 Minutes to President’s Club, a media company behind #1 podcast in sales and the international bestselling book, Cold Calling Sucks (And That’s Why It Works). By background, I was a VP of Sales who grew revenue from $0 to $13M+ ARR in two years at Pave (a $1.6B FinTech unicorn backed by blue chip investors including Y Combinator, Andreessen Horowitz, and Index Ventures.)

GET this Toolkit

Download Now

By submitting this form, you agree to have the information we have collected from you passed on to any current 30MPC Sponsor for the purpose of following up on your interests subject to our Privacy Policy.*

THE PLAYBOOK FOR SALES MEETINGS THAT ACTUALLY MOVE DEALS

Prep That Gives You the Edge

Every meeting starts with context that matters. From account research to contact insights, reps walk in knowing who they’re talking to, what’s changed, and where to focus. No more wasted first five minutes of every call.

Structure That Drives Deals

Conversations follow a proven flow instead of going off the rails. Built-in frameworks for discovery, deal reviews, and next steps make it clear what to cover, what to capture, and how to keep momentum alive.

Follow-Up That Actually Happens

After the call, the work doesn’t fall through the cracks. CRM entries are updated, coaching scorecards are generated, and follow-up emails are drafted automatically. Reps stay focused on selling instead of scrambling with admin.

Download now

Ready to dive in?
Join these sellers who made it to President’s Club!

Taught reps get to power and close deals faster!

30MPC has been so impactful for not only my team, but for me as a leader.
There's not a more tactical sales approach out there, and not just for your typical skills like cold calling and discovery, but for things like increasing the velocity of legal review and how to get to decision-making power at the right time.

Taught reps get to power and close deals faster!

Josh Rosenthal
,
Sr. Director of Sales @ Corestream
Booked 13 meetings in 3 days!

The cold calling course literally got me 13 outbound meetings in 3 days. My favorite thing about the cold calling course is that it’s immediately actionable.

My second favorite thing about Club Pass is that it got me 13 outbound meetings in the first 3 days I started using it.

Booked 13 meetings in 3 days!

Makenna Turner
,
#1 SDR at  Practice
More in the first 40 pages than every other sales book combined!

Throughout my sales career, I’ve read plenty of sales books, but after just 40 pages of Cold Calling Sucks, I’ve already gained more tangible and actionable steps to elevate my sales skills than from all the others combined. Structured advice >> conceptual advice

More in the first 40 pages than every other sales book combined!

Daniel Haddad
,
AE at Docusign
Ranked in the top 1% of all AEs at LinkedIn

Dude. I’m going to President’s Club. But not just any President’s Club. A New program – Club One. Designed for top 1%. Holy s***. Thanks to you guys at 30MPC..

Ranked in the top 1% of all AEs at LinkedIn

David Rosenstein
,
AE at LinkedIn (Top 1%)
Booked a whopping *100* meetings!

Transitioning to sales at 40 was a big leap, but 30MPC has been instrumental in my success. By October, I was able to hit my annual quota of 100 bookings – a milestone I wouldn't have reached without all the tools and resources they provide..

Booked a whopping *100* meetings!

Genavie Garcia
,
Top BDR at Revspring
Went from 60% to #2 at Gong!

I got to President's Club. I started listening to 30MPC in January of last year. I had moved to a new role and just wasn't getting there, I was on 60% of my year. Exactly one year of listening to 30MPC and I hit 180% attainment! I finished this year as the number 2 seller in my company and I'm going to President's Club!

Went from 60% to #2 at Gong!

Alex Copeland
,
President’s Club and #2 Rep at Gong!

Ready to dive in?
Join these sellers who made it to President’s Club!

Taught reps get to power and close deals faster!

30MPC has been so impactful for not only my team, but for me as a leader.
There's not a more tactical sales approach out there, and not just for your typical skills like cold calling and discovery, but for things like increasing the velocity of legal review and how to get to decision-making power at the right time.

Taught reps get to power and close deals faster!

Josh Rosenthal
,
Sr. Director of Sales @ Corestream
Booked 13 meetings in 3 days!

The cold calling course literally got me 13 outbound meetings in 3 days. My favorite thing about the cold calling course is that it’s immediately actionable.

My second favorite thing about Club Pass is that it got me 13 outbound meetings in the first 3 days I started using it.

Booked 13 meetings in 3 days!

Makenna Turner
,
#1 SDR at  Practice
More in the first 40 pages than every other sales book combined!

Throughout my sales career, I’ve read plenty of sales books, but after just 40 pages of Cold Calling Sucks, I’ve already gained more tangible and actionable steps to elevate my sales skills than from all the others combined. Structured advice >> conceptual advice

More in the first 40 pages than every other sales book combined!

Daniel Haddad
,
AE at Docusign
Ranked in the top 1% of all AEs at LinkedIn

Dude. I’m going to President’s Club. But not just any President’s Club. A New program – Club One. Designed for top 1%. Holy s***. Thanks to you guys at 30MPC..

Ranked in the top 1% of all AEs at LinkedIn

David Rosenstein
,
AE at LinkedIn (Top 1%)
Booked a whopping *100* meetings!

Transitioning to sales at 40 was a big leap, but 30MPC has been instrumental in my success. By October, I was able to hit my annual quota of 100 bookings – a milestone I wouldn't have reached without all the tools and resources they provide..

Booked a whopping *100* meetings!

Genavie Garcia
,
Top BDR at Revspring
Went from 60% to #2 at Gong!

I got to President's Club. I started listening to 30MPC in January of last year. I had moved to a new role and just wasn't getting there, I was on 60% of my year. Exactly one year of listening to 30MPC and I hit 180% attainment! I finished this year as the number 2 seller in my company and I'm going to President's Club!

Went from 60% to #2 at Gong!

Alex Copeland
,
President’s Club and #2 Rep at Gong!