

Most sales training doesn’t work.
Reps sit through a session, nod along, and go right back to their old habits.
Or worse, managers overload them with too many initiatives at once and nothing sticks.
This process changes that.
It starts with a simple way to prioritize what your team can actually handle, then uses the 20/80 rule to make new skills stick.
Reinforcement is built into the rhythms you already run — team meetings, deal reviews, 1:1s, and bi-weekly skill sessions — so training becomes part of how the team operates, not another meeting on the calendar.
You'll end up with a team that learns faster, applies new skills consistently, and levels up all the way to President’s Club.
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Generic coaching doesn't change behavior. This playbook gives you a structured skills assessment so you can diagnose the specific gap behind each rep's underperformance — and fix it precisely.
One-on-ones only work if they're structured. The playbook includes a weekly coaching rhythm with specific call review and skills work built in — so each session is 30 minutes that actually moves the needle.
Your top performer does things differently than everyone else. This framework helps you codify exactly what that is and build it into your training program — so the whole team can learn it, not just watch it.

Taught reps get to power and close deals faster!



Booked 13 meetings in 3 days!

More in the first 40 pages than every other sales book combined!

Ranked in the top 1% of all AEs at LinkedIn

Booked a whopping *100* meetings!

Went from 60% to #2 at Gong!

Taught reps get to power and close deals faster!



Booked 13 meetings in 3 days!

More in the first 40 pages than every other sales book combined!

Ranked in the top 1% of all AEs at LinkedIn

Booked a whopping *100* meetings!

Went from 60% to #2 at Gong!