Negotiation Masterclass
Your buyer finally says yes... then asks for 35% off.
You offer 10, they counter 25, your CFO blesses 18, and everyone high-fives in the lobby. Congrats, you just donated 18% of the deal to their bottom line.
Todd Caponi, multi-time CRO and author of Four Levers Negotiating, has a better way: stop playing games at the goal line and tie every discount to one of four things your business actually values.
Join live to steal his four levers, the talk track for getting buyers to opt in to a year-end close, and his three-word answer to "will you hold the price if this slips?"
What You'll Get:
- Learn the 4 levers that turn "we need 35% off" into a trade instead of a donation
- Steal the word-for-word talk track for locking in a year-end close without a fake deadline
- See how to get your contract to the top of legal's pile (lawyers are people too)
Join Live!
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Why the heck you should watch
Stop donating your margin
Every discount gets traded for something you actually want, so your price stays believable and procurement stops fishing for more.
Make 12/31 their idea too
Buyers opt in to your timeline because you're paying for a forecast you can trust, not dangling a coupon that dies at midnight.
Get legal to read yours first
A redline deadline and a cover sheet that flags the gotchas up front keep your contract from rotting at the bottom of the pile.
Featured Partners
Grab exclusive sales drips, scripts, and templates that we created with each partner by clicking their logo.
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Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!