Sales Kickoff Masterclass: The Ultimate Planning Guide

Most sales kickoffs turn into expensive information dumps: three packed days of updates, product slides, keynote energy, and no clear plan for what reps should do differently when they get home.

In this masterclass, Awardco VP of Sales Enablement Kayde Givens joins Armand Farrokh to break down how she plans sales kickoffs that create culture, sharpen the sales motion, and send reps back into the field with a real plan.

You will see how Kayde thinks through the big decisions behind a strong SKO: choosing the right theme, designing the agenda, balancing general sessions with breakouts, using customer and investor panels, building rep QBRs into the event, and creating the manager reinforcement plan that keeps the kickoff alive after everyone flies home.

What You'll Learn:

• Pick the right kickoff goal: Diagnose whether your team needs a market reset, product-motion change, prospecting jumpstart, winning-room momentum, or losing-room turnaround.
• Design the agenda that drives action: Structure arrival night, general session, breakout day, customer panels, rep planning, and celebrations so every session changes what reps do next.
• Avoid the expensive SKO traps: Replace the massive knowledge dump, generic keynote speaker, and endless update deck with sessions reps can act on immediately.
• Build the follow-through: Use QBRs, manager reinforcement, planning checkpoints, and post-event operating rhythm so the kickoff creates real behavior change.