Sales Kickoff Masterclass: The Ultimate Planning Guide

September 24, 2026
9 AM PT / 11 AM CT
In 3 days
Kayde Givens
VP Sales Enablement, Awardco
Armand Farrokh
Founder, 30MPC
Kayde Givens
Awardco
Armand Farrokh
30MPC

You've got a budget, a venue deposit, and a blank agenda.

And somewhere between "opening night reception" and "CEO keynote," most SKOs turn into a three-day knowledge dump nobody remembers by February.

Kayde's run kickoffs at OpenGov, Carta, and Awardco. She built the spreadsheet ("the beast") that other companies now ask to borrow. Join live to steal her exact framework for picking a theme, structuring the days, and closing with a celebration that creates the buzz your team carries into the rest of the year.

  • Get the 5 real goals of an SKO (and the 2 that kill the momentum)
  • Steal 3 theme frameworks mapped to exactly what your business is going through right now
  • See the hour-by-hour schedule that separates a kickoff from an expensive party

Join Live!

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Plan a kickoff your reps still talk about in June

Theme & venue

Pick a theme that actually matches what's happening on your floor, not whatever's cheesy and available. Get the 3 most common business situations (winning, losing, product change) mapped to the theme that fits each one.

Schedule & structure

Copy the exact flow: arrival night, general session, breakout day. Steal the 15/20 rule for breakouts (15 minutes of instruction, 20+ minutes of application) so you stop brain-dumping on people who won't remember it.

Celebration & culture

The difference between a good surprise and a bad one when you announce club. Plus the "protein, not croissants" rule and the other small calls that quietly make or break day two energy.

Register now

Featured Partners

Grab exclusive sales drips, scripts, and templates that we created with each partner by clicking their logo.

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