GET OUTBOUND TRAINING
TRAIN YOUR TEAM TO BUILD MORE PIPELINE
Is pivoting to an outbound-led sales motion key to your growth this year?
JASON Bay
Jason Bay is the best outbound trainer in the game. Period. With 15+ years perfecting cold email, he's the go-to instructor for enterprise teams at Zoom, Gong, Rippling, and hundreds more companies who need their reps booking meetings through email.
THE BEST OF JBAY ON 30MPC
Jason Bay isn’t just one of the most featured guests we’ve had on the show—he’s also one of the best.
Explore some of Jason’s greatest hits:
The Outbound Strategy That Actually Books Meetings in 2025 ft. Jason Bay
Jason Bay’s Cold Calling Framework to Increase Your Success Rate by 30%
Cold Email Course: The Reply Method for Double Digit Replies ft. Jason Bay
inbound has gotten you this far, but it won’t get you to the next level of growth.
MISSING SKILLS
Your organization has never prioritized outbound, and a major culture shift is needed across the team to reduce reliance on marketing.
No standardization
Your team doesn’t speak a common language or follow a standardized approach to breaking into net-new logos.
limited resources
Your front-line leaders aren’t equipped with the skills to train, coach, and reinforce modern outbound practices with their reps.
How is Outbound Squad different?
Tactics over fluff
We take high-level strategy and make it tactical for reps so they know exactly what to say and how to sound to prospects to land the meeting.
Tailored
Our curriculum is customized to fit your team’s needs. You’ll walk away with fully customized playbooks your reps will actually use and reference daily.
Leadership-Focused
Sellers forget 90% of information within 30 days of training (Gartner). We train your leaders to reinforce the training on a day-to-day basis with the reps.
Nail your niche
Your next best deals look a lot like your last 25-50. Deeply analyze your best closed/won deals and meetings. Then apply the majority of your team’s future efforts to your top few industries, personas, products, use cases, etc.
- Find patterns where your team wins the most
- Build a tiering strategy to help reps prioritize best-fit accounts
- Identify potential time-wasters to avoid at all costs
Find low-hanging fruit
Pure cold outbound is hard. The majority of your team’s outreach should focus on finding opportunities that sit between inbound demo requests and prospects you have zero connection with. Look for intros, referrals, previous customers, newly hired executives, etc. to warm up your outbound.
- Properly re-engage closed/lost or stalled deals
- Fully leverage LinkedIn & Sales Navigator to find prospects with a much higher likelihood of responding
Fine-tune messaging
The universal language between your reps and prospective buyers is THEIR priorities and problems. When companies grow really fast, they lose sight of this key concept and become way too product-heavy and pitchy in their messaging.
- Build succinct value props to help your prospects immediately “get it”
- Align the GTM team on a common language to use when speaking to prospects via phone, email, social, etc.
Build a repeatable contact strategy
Random acts of prospecting lead to poor outcomes. You need proven sequencing strategies that outline exactly how many calls, emails, and social touches to make before moving on.
- Develop multi-channel sequences to maximize contact rates
- Build a tiering system to help reps understand the amount of effort to spend on different types of personas
- Stop wasting time on prospects least likely to engage
Channel Mastery
No channel is dead. And no channel is better than the other (although we love the phones at Outbound Squad). It’s about leveraging all channels and making them work together.
- Nail the first 60 seconds of the cold call (where 80% of cold calls die)
- Engage prospects with effective questions to secure the meeting
- Get 80%+ show rates to meetings set
- Use the Reply Method™️ cold email framework for double-digit reply rates
- Implement a social selling strategy to land meetings on LinkedIn (without building a personal brand)
Document
Your sales org. needs to see what good likes. Most sales teams either a) fail to properly document or b) go overboard by building 50-100+ pages of documentation that never gets used or updated.
- Build a customized playbook (that won’t get tossed in the “trash”)
- Reduce ramp time for future reps
- Standardize what good looks likes (scorecards, etc.)
Reinforce
This is where most sales training fails. Sellers forget almost 90% of information within 30 days of training (Gartner).
- Properly train your front-line leaders on how to reinforce the training with their reps
- Build a coaching culture where reps learn how to coach themselves
TRAIN YOUR TEAM TO BOOK MORE MEETINGS AND CLOSE BIGGER DEALS.
Book a call to test drive the training — plus get a free sequence audit that uncovers your biggest quick wins.
Get JBay's Courses
Training wheels off. Your reps are about to write like pros and book like monsters.
Amount
Book a call to test drive a training and get a free sequence audit
Train with JBay
Hands-on coaching that turns your team into outbound beasts and pipeline builders.
CUSTOM
Book a call to test drive a training and get a free sequence audit
WHAT ARE YOU WAITING FOR? GET OUTBOUND TRAINING TODAY:
Book a Discovery Call
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Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
- You need to pivot to outbound and reduce reliance on marketing.
- You need to move up-market to land larger logos.
- You need AEs to excel at self-sourcing their own opportunities.