First we built the #1 podcast in sales with over 200 interviews with elite sellers that made President's Club at all levels from VPs of Sales, to SDRs, to managers, and everything in-between.

Then we took our experiences, our guests' experiences, and enlisted audience editors from different sales environments to create the most actionable book in sales.

And now we broke down the entire book for free.

You'll see how one hour of cold calling can not only book you more meetings (18 to be exact) but also how you can leverage it to get 1.9x higher reply rates via email.

Cold calling sucks and there's nothing you can do to change that.

So watch how to make it actually work for you.

What you'll learn:

Section 1 - The First 60 Seconds:

The goal of the first 60 seconds is to earn the next 60 seconds. If you can get past the first 60 seconds, that's when you're actually having a conversation instead of being brushed off. You'll master the two components that comprise the first minute of a cold call:

• Openers: How do you get a complete stranger to hear you out when you called them out of the blue?
• Problem Propositions: How do you talk about your product in a way that doesn't make you sound like a Billy Mays commercial?

Section 2 - The Rest of the Call:

Now that you know how to nail the first 60 seconds, section 2 covers everything else that can happen on a cold call:

• How to Handle Objections Like Mr. Miyagi: 3 steps you can use to handle any objection that comes after the first 60 seconds
• 18 Common Objections: The Mr. Miyagi Method applied to the 18 most common objections with talk tracks for each
• Voicemails and Gatekeepers: What to do when you can't get to your first 60 seconds at all

Section 3 - How to Be a Machine:

Section 3 teaches you to break the cold calling math equation off the phone:

• Maximize Your Dial Conversion: How to double your connect rates, set rates, and show rates without making more cold calls
• Maximize Your Dial Volume: How to fit 40 dials in 1 hour, every single day, even when your calendar is twice as full as the next rep's

Four Promises for the Most Actionable Book in Sales:

• Every part of a cold call, step-by-step (with talk tracks)
• Voiceovers (in QR codes) to master tone
• Examples for anything you could sell
• Backed by data from 300M+ cold calls on Gong

If you've made the decision to embrace the suck of cold calling... picking up this book just might make it suck a little bit less.