Tactic toolkit
Liam Mulcahy’s Account Planning Sheet
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Steal this and plot out your plan to take down big accounts.
While most are selling by the seat of their pants, Liam is closing deal after deal by being an account planning mastermind (for good, not evil).
Sell with more method, less madness.
Top sellers never wing it.
They gather info, plan convos, and scope out an account to find who to talk to - and why.
Planning = confidence = success.
You, too, can benefit from that magical equation with this free asset, which gives you:
- A line-by-line breakdown of your accounts
- 20 vital pieces of intel to collect
- A system for identifying who's who at a glance
So that you can:
- Prospect with intent and direction - not disorder
- Identify champions and avoid blockers
- Carve up your territory to make President's Club
You're your own sales general.
Here's how you'll win every battle.
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Walk Into Your Biggest Accounts Already Knowing the Org, the Politics, and the Opportunity
Map the org before your first call
Liam's planning sheet forces you to identify every relevant stakeholder, their priorities, and their relationships before you start reaching out — so nothing surprises you mid-deal.
Find your champion early
Stop waiting until you're deep in a deal to build executive relationships. The sheet helps you identify and prioritize internal advocates early, when it's easier to get access.
A plan your manager wants to review
Show up to QBR or deal reviews with a structured account plan instead of a pipeline update. It signals you're managing the account — not just reacting to it.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!