Tactic toolkit
Kyle Asay's Sales Coaching Competencies
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Breaking into the C-suite is different than breaking into mid-market. You need a different approach, different language, and a different way to prove value before the call even starts.
Kyle Asay's templates are specifically written for executive-level outreach: how to demonstrate understanding, how to build credibility without overselling, and how to own the meeting agenda before the call even starts. These emails get opened and acted on instead of forwarded to the gatekeep.
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Break Into Executive Inboxes and Own the Meeting Agenda
The Executive Opening Email
Executives get a hundred pitches a week. This template gets opened and forwarded up the chain because it's specific to their business, shows you did research, and positions the call as a conversation, not a pitch.
The Multi-Threaded Executive Sequence
One email to the CFO isn't enough. This sequence shows you how to build multiple relationships at the C-level simultaneously without looking coordinated or spammy—each email speaks to a different person and problem.
The Pre-Call Agenda Email
Send this email 24 hours before your call and you control what you talk about. Executives respect reps who value their time, and this template does exactly that while surfacing the specific outcomes they care about.
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!
Ready to dive in?
Join these sellers who made it to President’s Club!
Taught reps get to power and close deals faster!
Booked 13 meetings in 3 days!
More in the first 40 pages than every other sales book combined!
Ranked in the top 1% of all AEs at LinkedIn
Booked a whopping *100* meetings!
Went from 60% to #2 at Gong!