Charly Johnson's Cold Outbound Campaign

Tactic toolkit

Charly Johnson's Cold Outbound Campaign

A special collab with:

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Armand Farrokh

30MPC

Use this multi-channel cadence template that includes email, call, LinkedIn, and video messaging.

But what if we made outbound emails idiot-proof?

In this step-by-step cold email drip, you'll find templates on every step from:

Opening emails and bubble-ups
The final break-up emails

So that you can:

*Actually* get your emails opened
See a measurable lift in your reply rates
Get more YES's

Charly Johnson, Account Executive at Salesloft, is dropping knowledge bombs like:

Her smart triple-tap cadence strategy for boosting response rates and meetings booked
How she leverages Vidyard, GIFs, and other pattern-interrupts that grab attention
The right way to infuse personality and humor into your messages so you're perceived as less of a rando
How to do prospect research without wasting your time

Armand Farrokh

I’m the Founder of 30 Minutes to President’s Club, a media company behind #1 podcast in sales and the international bestselling book, Cold Calling Sucks (And That’s Why It Works). By background, I was a VP of Sales who grew revenue from $0 to $13M+ ARR in two years at Pave (a $1.6B FinTech unicorn backed by blue chip investors including Y Combinator, Andreessen Horowitz, and Index Ventures.)

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Turn Cold Contacts Into Warm Leads With a Drip Sequence That Compounds Over Time

A multi-touch sequence without spam

Charly's templates are designed to add a new angle on each touch — not say the same thing five times with different subject lines. Every email gives the prospect a new reason to respond.

Openers that pass the delete test

Each first line is specific, relevant, and interesting enough to earn the next sentence. No generic value props, no company intros, no "hope this finds you well."

Templates for every persona

The pack covers multiple ICPs and scenarios so you can find the closest match to your situation and customize from there — instead of writing from scratch every time.

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Tactic toolkit