Audiobook Guide
Make your cold calling suck less with talk tracks, doodles, charts, and images from the book.
DOWNLOADWhat's Inside The Guide
You’ve made it this far—so let’s kick your cold calls into high gear. This guide is packed with extras designed to turn your book into a tool you actually use.
Gong Data
How does cold calling boost email reply rates? What words should you nail in your pitch? What are the top 5 objections? We’ve got the Gong data to back up all these questions and more, so you’re not winging it—you’re armed with cold, hard facts.
Talk Tracks
Tried-and-true methods that take the guesswork out of cold calling. These scripts give you the dos and don’ts to keep the conversation flowing—even when the prospect’s tough. With real-world examples, you’ll know exactly how to pivot and stay in control of the call.
Scripts
A cheat sheet for making cold calls that don’t suck. Use these as your starting point, and tweak to fit your own style. Whether you’re facing objections or nailing the opener, these scripts have your back so you can focus on closing, not scrambling for what to say next.
QR Codes
Scan, learn, and level up! Unlock visual tips and cues from Armand and Nick to help you nail your tone and make every cold call count.
Visuals
Reinforce key concepts with clear reference points, so you know how to apply your skills in real-world scenarios.
COLD CALLING SUCKS
(AND THAT'S WHY IT WORKS)
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Not familiar yet? First we built the #1 podcast in sales with millions of downloads per year and over 200 interviews with elite sellers that made President's Club at all levels from VPs of Sales, to SDRs, to insurance agents, to managers, and everything in-between.
Then we took our experiences, our guests' experiences, and enlisted audience editors from different sales environments to ensure these cold call concepts work everywhere.
This book will give you everything you need to navigate the suck of a cold call from opener to objection.
Grab your copy today and start making cold calls that don’t suck.
Keep Your Cold Calling Momentum Going
Finished the book and ready for more? The 30MPC Club Pass goes even deeper on cold calling instruction inside the course, coaches you live every single week so you master the skills, then holds you accountable to picking up the phone every week in the club community.
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