Objection Handling
6 Meetings in Week One
"The Miyagi method for objections helped me book 6 meetings in my first week cold calling."
Tanish ShishiodaBDR @ SignalPath
SignalPath
New from 30MPC
Your Cold Email Isn't Working. Your Cold Calls Aren't Working. And They're Both Broken For the Same Reason.
Most reps treat email and calling like two separate problems. The top 1% treat them like one system — and it's why they book 9x more meetings with the same amount of work.
Backed by Gong data from 300M cold calls and 85M cold emails.
Save 50% Now →
30-day money-back guarantee. Book one meeting or we refund everything.
Email Recovery
20% → 40-45% Opens
"We uncovered a deliverability issue, started using Jason's prompts, and got our open rate from 20% to 40-45%."
Emmy CobbSales Manager @ Docklane
Docklane
Ramp Speed
13 Meetings in 3 Days
"13 outbound meetings in my first 3 days."
Makenna TurnerBDR @ PipelineKit
PipelineKit
The Problem
There Used to Be an Easy Button for Outbound. Then It Stopped Working.
A few years ago, cold email was straightforward. You loaded up a sequence, hit send, and meetings came in. Not anymore.
Here's what happens to most reps today: you send a thousand emails and get blocked by spam filters. You try personalizing — spend 20 minutes on one email — and it still goes unanswered. You make 50 dials, hit 40 voicemails, get chewed out by the first person who picks up, and go hide behind email again.
And the worst part? You're doing everything your manager told you to do. You're putting in the work. And your pipeline looks exactly the same as it did 90 days ago.
Here's what changed: the channel didn't die. The approach did.
Top reps still book 8x more meetings via cold email than average reps. They still book 1 in 6 cold calls while the average rep books 1 in 43 conversations. But they're not working harder. They're using a fundamentally different system — and it took analyzing 85 million cold emails and 300 million cold calls to figure out what that system actually is.
That's what you're getting today.
This Isn't "Better Templates." It's a Different Approach Entirely.
If you've tried to improve your cold outreach before — bought templates, used AI tools, followed scripts — and it still didn't work, it's not because you're bad at sales.
It's because you were optimizing the wrong things.
57%
Buzzwords kill reply rates. Industry jargon, AI talk, and platform pitches drop replies by up to 57%. Top reps use their customer's language instead.
70%
Most replies come from follow-ups. 7 out of 10 replies come from emails 2–6, not email 1. If you quit after the first send, you're leaving most of your meetings on the table.
44%
Asking for time kills meetings. "Do you have 15 minutes?" makes you 44% less likely to book. A strong offer or interest-based CTA makes you 28% more likely.
The Outbound Operating System doesn't teach you to do more of what isn't working. It gives you a completely different framework for what to say, how to say it, and in what order — on email and on the phone — backed by data from hundreds of millions of outbound touches.
The Bundle Argument
Here's the Thing Nobody Tells You About Cold Email and Cold Calling.
They're not two separate channels. They're one system.
The Gong data showed something that changed how we think about outbound entirely:
Cold calling doubles your cold email reply rate
— even when nobody picks up the phone.
Your calls draw attention to your emails. Your emails warm up your calls. Each channel makes the other work harder.
Which means if you're only doing one of them, you're leaving half your meetings on the table. Every week.
That's why this bundle exists. Not to give you a discount. To give you the complete system — because half the system doesn't work as well as the whole thing.
Start Booking Meetings This Week →This Is For You If:
- You're an SDR or AE with a pipeline problem and you're tired of guessing what to say
- Your reply rates are under 5% and more personalization hasn't moved the needle
- You're making dials but your connect-to-meeting rate makes you want to quit before lunch
- You've tried templates, scripts, and AI tools — and you're still not booking enough meetings
- You want a repeatable system, not another motivational sales video
This Is NOT For You If:
- You're already booking 15+ meetings a week (close this tab, genuinely)
- You want shortcuts without putting in reps
- You're not going to actually use the frameworks, templates, and talk tracks
Course 1 of 2
The REPLY Method for Double-Digit Replies
Jason Bay has trained 200+ sales teams — including Gong, Shopify, Zoom, and Rippling — and gets teams an average of 20-36% more outbound meetings. When enterprise companies need their reps booking meetings from cold email at scale, they call Jason. The REPLY Method is what he's spent 15+ years building.
Module 1: The Art of Outbound Messaging
Most reps write emails that describe their product. Top reps write emails that describe their prospect's problem — so accurately that the prospect feels like you already know them.
- The Messaging Matrix: how to speak in the language of your buyer's priorities so they actually give a damn what's in your email
- How to write emails that feel personally researched in minutes — not hours — using AI to handle the research while you add the human touch that converts
- The exact words that are killing your cold emails right now (buzzwords alone cost you 57% of your reply rate)
Module 2: The REPLY Method Deconstructed
This is where good emails become meeting-booking machines.
- The research triggers that prove you understand your prospect's world — and make them feel like ignoring you would be a mistake
- How to craft CTAs that work: asking for interest or making a world-class offer makes you 28% more likely to get a reply — asking for someone's time makes you 44% less likely
- The counterintuitive subject line approach (including why lowercase outperforms everything) that the data says drives more opens
Module 3: The Ultimate Sequence Blueprint
One great email isn't a pipeline. A sequence is.
- Why 70% of your replies come from emails 2-6 — and how to write the follow-ups that capture them
- Timing patterns that keep prospects engaged without coming across as low-status or needy
- 20+ battle-tested templates that book meetings across any industry, persona, or vertical
Course 2 of 2
Cold Calls to President's Club
Armand Farrokh was VP of Sales at Pave — took them from $0 to $13M ARR in under 2 years. He co-hosts the #1 sales podcast in the world and co-wrote the bestselling book Cold Calling Sucks (And That's Why It Works).
Nick Cegelski is a three-time #1 enterprise seller who closed six and seven-figure deals. He co-hosts the #1 sales podcast in the world and teaches the live-call instincts that turn the same dial volume into a lot more meetings.
Data from a 300M cold call study
Connects and meetings booked per 800 dials
Same dial volume. Top-quartile reps create far more conversations and turn those conversations into meetings at a much higher clip.
Average Rep
Top Quartile
Dials / month
800Same activity volume
800Same activity volume
Conversations
435.4% connect rate
10613.3% connect rate
Meetings booked
24.7% conversation-to-meeting
1817.0% conversation-to-meeting
9x
More meetings booked from the same dial volume. The difference is what happens on the call.
Module 1: The First 60 Seconds
80% of cold calls are lost in the first 30 seconds. This module is about never losing them again.
- How to open strong and frame the problem you solve before the prospect has a chance to hang up
- The tone and pacing that establishes you as a peer — not a telemarketer — from your first word
- Word-for-word openers backed by Gong data from 300 million calls, not gut feel
Module 2: Objections — The Mr. Miyagi Method
The best reps don't overcome objections. They defuse them.
- How to disarm the knee-jerk "I'm not interested" without sounding desperate
- The 3 types of objections and the exact talk track for each
- How to turn resistance into a productive conversation — and a calendar invite
Module 3: How to Be a Machine
Effort without efficiency is just exhaustion.
- How to bypass the gatekeeper and get to the decision-maker
- How to leave voicemails that drive email replies — even when you never connect live
- How to maximize dial volume AND conversion so every session produces results
Included Free With the Bundle
You Also Get $195 in Bonuses. Free.
Not available separately. Included only with the bundle.
#1
18 Cold Call Objections & How to Handle Them
$29 value
Every objection you'll ever hear on a cold call — with battle-tested scripts and the Mr. Miyagi Method to handle anything on the fly. Print this. Keep it next to your keyboard.
#2
2 Cold Call Openers + 4 Full Pitch Examples
$29 value
Talk tracks built to win the first 30 seconds — with complete pitch examples from opener to close.
#3
The Perfect Outbound Sequence Template
$29 value
A proven 30-day multi-touch sequence — every email, call, and LinkedIn touch mapped out. Plug in your info and start sending this week.
#4
Math to President's Club Calculator
$29 value
Enter your quota, deal size, and conversion rates. It tells you exactly how many daily activities you need to close your year.
#5
Cold Email AI Toolkit
$79 value
Proven ChatGPT prompts and cold email templates to help you write stronger emails faster. Includes Jason Bay's ChatGPT Prompt Pack and the Ultimate Cold Email Template Pack.
Total bonus value: $195. Yours free with the bundle.
Real Reps. Real Results.
Cold Email
First 2 Enterprise Meetings
"I'd never booked meetings through email before. Used the framework and booked 2 meetings with enterprise accounts."
Ahsan MiaraEnterprise SDR @ RelayIQ
RelayIQ
Open Rate Lift
20% → 40-45% Opens
"These courses have been super helpful. We uncovered a deliverability issue, started using Jason's prompts, and got our open rate from 20% to 40-45%."
Emmy CobbSales Manager @ Docklane
Docklane
Cold Calling
6 Meetings in Week One
"Finished the book in a day. The Miyagi method for objections helped me book 6 meetings in my first week cold calling. Now I'm trying to push that to 4-5 per 100."
Tanish ShishiodaBDR @ SignalPath
SignalPath
Pipeline
5 C-Suite Meetings
"Booked 5 new C-suite meetings. The course paid for itself fast."
Iann MassoudMid-Market SDR @ MetricFlow
MetricFlow
Ramp Speed
13 Meetings in 3 Days
"13 outbound meetings in my first 3 days."
Makenna TurnerBDR @ PipelineKit
PipelineKit
Career Lift
Promoted to AE
"Alex, Armand, and Nick changed my career. The frameworks helped me prep for interviews, and I just got promoted to AE. Pretty stoked about it."
Nate HeppardAccount Executive @ RevPilot
RevPilot
Here's Everything You're Getting Today.
The REPLY Method for Double-Digit RepliesCold email course · Jason Bay, Armand & Nick · 85M emails analyzed$299
+Cold Calls to President's ClubCold call course · Armand & Nick · 300M calls analyzed$299
+Bonus #1: 18 Cold Call Objection Scripts$29
+Bonus #2: Cold Call Openers + Full Pitch Examples$29
+Bonus #3: Perfect Outbound Sequence Template$29
+Bonus #4: Math to President's Club Calculator$29
+Bonus #5: Cold Email AI Toolkit ChatGPT Prompt Pack + Ultimate Template Pack$79
Total value: $795
$399
You save 50% off
Start Booking Meetings This Week →
Lifetime access. All future updates included.
🛡 30-Day Guarantee
Book One Meeting in 30 Days or We Give You Every Dollar Back.
Go through the courses. Use the frameworks. If you can't book a single additional meeting within 30 days, email us and we'll refund you in full. No forms. No explanation required. No hoops.
One meeting at your average deal size covers the cost of this bundle many times over. If we can't get you one, we don't deserve your money.
Why Is the Bundle $399 and Not $598?
Straight answer: we're willing to take the discount to get you in.
These two courses are better together — cold calling literally doubles your cold email reply rate, so separating them doesn't make sense for you. And honestly, once you're in and you see results, there are more courses where these came from. We'd rather earn your trust at $399 than lose you at $598.
$399 is the real price. We're not inflating it to make a discount look good.
Three Instructors. All Receipts. No Fluff.
Jason Bay
Trained 200+ sales teams including Gong, Shopify, Zoom, and Rippling. Gets teams 20-36% more outbound meetings. 15+ years perfecting cold email. Built the REPLY Method from scratch.
Armand Farrokh
Former VP of Sales at Pave. $0 to $13M ARR in under 2 years. Co-host, #1 sales podcast. Bestselling author, Cold Calling Sucks (And That's Why It Works).
Nick Cegelski
Three-time #1 enterprise seller. Six and seven-figure deals closed. Co-host, #1 sales podcast. Bestselling author, Cold Calling Sucks (And That's Why It Works).
FAQs
Will this work for what I sell? +
Yes. Jason has trained teams selling everything from SaaS at Shopify and Gong to B2B services across dozens of verticals. Armand and Nick have interviewed 300+ #1 reps across every industry. The frameworks adapt to any product, persona, or deal size.
How long does it take? +
Both courses are under 5 hours each. We recommend one hour a week so you practice what you learn between sessions. You can binge it in a weekend if you want — but you'll get more out of it if you don't. Most people see results before they finish.
Do I get lifetime access? +
Yes. Buy once, keep forever — including all future updates to both courses.
I've tried ChatGPT prompts and email templates and they didn't work. Why is this different? +
Because we're not giving you copy-paste prompts and sending you off. We're teaching you the frameworks and principles that make AI work for you — not replace you. The difference is you'll understand why something works, which means you can apply it to anything you sell.
What if it doesn't work? +
30 days. One meeting. If you can't book it, we refund everything. No questions asked.
There Are Two Types of Reps.
The ones who treat outbound like a numbers game — spray, pray, and hope something sticks. And the ones who treat it like a system — who know exactly what to say, when to say it, and why it works.
The second type books more meetings. Closes more deals. Doesn't dread Mondays. Goes to President's Club.
The Outbound Operating System is how you become the second type.
Two courses. Three instructors. Four bonuses. A 30-day guarantee. And one meeting pays for all of it.
Get the Outbound Operating System for $399 →Lifetime access. 30-day money-back guarantee. Start this week.