60% → 180% Quota
"I was at 60% of my quota. A year later I hit 180% and finished #2 at the company. Going to President's Club."
Alex Copeland
AE @ Gong
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300M cold calls + 3K discovery calls
If you want to make President's Club,
you need 2 things:
pipeline and the skill to
close it.
You already know which calls went nowhere. You know which deals in your CRM aren't real. This is the system that fixes both.
Get the Bundle — $394
1,000+ sellers and teams
30-day money-back. Book one more meeting AND close one more deal — or we refund everything.
Watch the intro · 3 min
300M cold calls analyzed
3,000+ discovery calls studied
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13 mtgs in 3 days
"The Cold Call course got me 13 outbound meetings in 3 days. Immediately actionable."
Makenna Turner
President's Club rep
"Feels human"
"Their cold calling tactics feel like something a normal human would say, which is likely why it lands so well."
Jeremy Bales
Top 1% Seller @ Paycor
The Problem
Most reps fix one bottleneck and leave the other one broken.
The day starts with the dialer. 67 dead voicemails, fax machines, and gatekeepers before one real conversation. The one time someone picks up, your brain goes blank. You run the scripted lines and can hear yourself becoming the telemarketer you swore you'd never be. Fifty dials, ten voicemails, chewed out by the first person who answers. That's not a bad day. That's Tuesday.
Then there's the discovery call that went well. Prospect engaged, problem confirmed, you hung up doing commission math. A week passes. Then two. Follow-ups start feeling weird. The deal stays in the CRM because marking it lost hurts more than leaving it there.
Most sales problems come back to one of these two moments. Champion ghosts? No problem worth solving. Exec kills the deal? Your contact had the pain but the business didn't. Lost on price? Pain wasn't big enough to pay for.
Both problems, same cause: no one taught you the specific moves. That's what this is.
What the Data Says
Cold calling gives you the meetings. Discovery turns those meetings into deals. Both come from the same source of truth.
300 million cold calls analyzed. 3,000+ discovery calls studied. 300+ top 1% reps interviewed. Not theory — what's actually working at the top of the leaderboard.
9x
More meetings from the same dial volume
Top-quartile cold callers turn 800 dials into 18 booked meetings. Average reps turn those same 800 dials into 2.
3K+
Discovery calls studied
The discovery course comes from studying 3,000+ calls and interviewing 300+ top 1% reps, not from guessing what "good discovery" sounds like.
1K+
Sellers and teams already using it
More than 1,000 sellers and sales teams have already taken the discovery course and started closing deals faster.
Why this bundle
Cold calls get you in the room. Discovery gets you the deal. You can't win with half the system.
One course gets you more at-bats. The other makes sure those at-bats actually turn into pipeline.
Cold Calls
+
Discovery
=
President's Club System
You can't close meetings you never book, and you can't hit quota from meetings you can't close. One course without the other just gives you a different bottleneck.
Fit Check
Honest read on whether this is for you.
This is for you if
- You're an SDR spending hours on the phone with nothing to show for it
- You're an AE who ends calls genuinely unsure whether the deal is real
- You've tried scripts and they break the second a call goes sideways
- You want to be the rep people ask about — not just someone who occasionally hits quota
- You want to go to President's Club, not keep almost going
Not for you if
- You're already booking 15+ meetings a week and closing at 20%+ (close this tab, genuinely)
- You want shortcuts without running the reps on actual calls
- You're not going to use the frameworks on live conversations — this doesn't work on the shelf
- You want more theory without changing anything you do on calls
- You're looking for entertainment, not skill building
Discovery Course: How to Sell in a Way That Doesn't Feel Like Selling
Taught by Armand Farrokh & Nick Cegelski
Most sales problems come back to the first discovery call. Champion ghosts? No problem worth solving. Exec kills the deal? Your contact cared but the business didn't. Lost on price? The problem wasn't big enough to pay for. This course teaches you how to find the actual problem — so deals move forward, or you know fast they won't.
Built from studying 3,000+ discovery calls
S1 The Agenda and Credibility
Most reps lose discovery before they've asked a single good question
Set the first two minutes correctly so your prospect treats you like a peer for the next 28.
- The 92-second rule and how to open with credibility instead of small talk
- The PPO agenda so the call feels structured, not like a pitch ambush
- What to say instead of the low-status talk tracks most reps default to
S2 The Problems and Solutions
Great discovery isn't an interrogation. It's a conversation that makes the prospect sell themselves.
Go from surface pain to business impact without jumping around like a survey.
- Discovery Trees to map situation, operational pain, executive problem, and business impact
- The Magic Moment question that gets prospects telling the story themselves
- Five give-and-take moves so the conversation keeps opening up instead of shutting down
S3 The Five-Minute Drill
This is where most reps leave 80% of their pipeline on the floor
Stop forcing next steps with prospects who were never going to buy.
- Three closing questions: do they want to buy, when, and how do they actually buy
- How to suggest the right timeline using what you uncovered in discovery
- How to name the next step and the step after that based on how deals really get bought
Cold Calls to President's Club
Taught by Armand Farrokh & Nick Cegelski
800 dials produces 2 meetings for the average rep and 18 meetings for the top quartile. Same work. The difference is what happens in the first 60 seconds. This course teaches you the exact openers, objection responses, and tone — backed by Gong data from 300 million calls — so you stop dialing and hoping, and start converting.
Backed by Gong data from 300M cold calls
Same dial volume. 9x more meetings. The difference is what happens on the call.
Per 800 dials / month9x
more meetings booked from the same dial volume. Top reps don't dial more, they convert more.
M1 The First 60 Seconds
80% of cold calls are lost in the first 30 seconds
Open strong, frame the problem, and stop them from hanging up before you start.
- How to open strong and frame the problem you solve before they have a chance to hang up
- Tone and pacing that establishes you as a peer, not a telemarketer
- Word-for-word openers backed by 300M call data, not gut feel
M2 Objections - The Mr. Miyagi Method
The best reps don't overcome objections. They defuse them.
Disarm the knee-jerk "I'm not interested" without sounding desperate.
- The 3 types of objections and the exact talk track for each
- How to turn resistance into a productive conversation and a calendar invite
- When to push, when to drop, and when to come back later
M3 How to Be a Machine
Effort without efficiency is just exhaustion.
Bypass gatekeepers, leave voicemails that drive replies, and maximize every dial.
- How to bypass the gatekeeper and get to the decision-maker
- Voicemails that drive email replies, even when you never connect live
- How to maximize dial volume and conversion so every session produces results
Included Free
You also get $195 in bonuses. Free.
Not available separately. Included only with the bundle.
18 Cold Call Objection Scripts
Every objection you'll hear, with battle-tested talk tracks. Print it. Keep it next to your keyboard.
$29 value2 Cold Call Openers + 4 Pitch Examples
Talk tracks built to win the first 30 seconds, with full pitches from opener to close.
$29 valuePerfect Outbound Sequence Template
A proven 30-day multi-touch sequence: every email, call, and LinkedIn touch mapped out.
$29 valueMath to President's Club Calculator
Plug in quota, deal size, and conversion rates. It tells you exactly what daily activity hits your number.
$29 valueCold Email AI Toolkit
Proven ChatGPT prompts and cold email templates to help you write stronger outbound faster.
$79 value
From the people using it
"Make sure to keep creating content with the doers, and not the consultants."
— Alex Harris, SVP Sales @ AlertMedia
From underperforming to top rep
"Went from underperforming rep to top rep in months. Share it with every team I coach."
Paige Bean
SDR Manager @ Bill.com
60% → 180% of quota
"Joined at 60% of quota. Hit 180% a year later and finished #2 at company. Going to President's Club."
Alex Copeland
AE @ Gong
13 meetings in 3 days
"The Club Pass literally got me 13 outbound meetings in my first 3 days. Immediately actionable."
Makenna Turner
President's Club rep
Going to Club One — top 1%
"I'm going to President's Club. But not just any President's Club. A new program — Club One. Designed for top 1%."
David Rosenstein
AE @ LinkedIn, Top 1%
Promoted to sales manager
"This course helped me get promoted. Best course on uncovering problems in business."
Chris Genau
B2B Sales Manager @ AMBOSS
"Feels like a normal human"
"Their cold calling tactics feel like something a normal human would say, which is likely why it lands so well."
Jeremy Bales
Top 1% Seller @ Paycor
Everything You Get
Here's everything in the bundle.
Cold Calls to President's Club
Cold call course · Armand & Nick · 300M calls analyzed
$299
Discovery Course
Discovery course · Armand & Nick · 3,000+ calls analyzed
$299
18 Cold Call Objection Scripts
Bonus #1 · Print-ready handoff sheet
$29
Cold Call Openers + Full Pitch Examples
Bonus #2 · Word-for-word talk tracks
$29
The Perfect Outbound Sequence Template
Bonus #3 · 30-day multi-touch sequence
$29
Math to President's Club Calculator
Bonus #4 · Quota → activity calculator
$29
Cold Email AI Toolkit
Bonus #5 · ChatGPT prompt pack + template pack
$79
Total Value
$785
30-Day Guarantee
Book one more meeting AND close one more deal in 30 days — or we give you every dollar back.
Go through the courses. Use the frameworks. If you can't book a single additional meeting or move a deal forward within 30 days, email us and we'll refund you in full. No forms. No explanation required. No hoops. One meeting at your average deal size covers the cost of this bundle many times over. If we can't get you one, we don't deserve your money.
Why $394 and not $598
Straight answer: we want you running the full system, not just half of it.
Each course is $299 on its own — that's $598 if you bought them separately. The bundle is $394. The $204 difference is real, not a manufactured discount designed to make you feel like you're getting a deal.
Cold calls fill your pipeline. Discovery closes it. Fix one without the other and you plateau: more conversations going nowhere, or a great close process with no one to run it on. We'd rather earn your trust at $394 than have you buy one course, leave the bigger bottleneck untouched, and wonder why results still plateau.
$394 is the real price. One meeting at your average deal size pays for this bundle many times over.
Your Instructors
Two instructors. All receipts. No fluff.
Armand Farrokh Cold Calls + Discovery
- Former VP Sales at Pave: $0 → $13M ARR in <2 yrs
- Co-host, #1 sales podcast in the world
- Bestselling author, Cold Calling Sucks
- Teaches how top reps create credibility fast and run tighter discovery
Nick Cegelski Enterprise + Discovery
- Three-time #1 enterprise seller
- Six and seven-figure deals closed
- Co-host, #1 sales podcast in the world
- Helps reps turn first meetings into real deal momentum
FAQ
Anything else?
Will this work for what I sell?
Yes. Armand and Nick have interviewed 300+ #1 reps across industries, deal sizes, and sales motions. The frameworks adapt whether you're selling SaaS, services, SMB, or enterprise.
How long does it take?
Both courses are under 5 hours each. We recommend one hour a week so you can practice what you learn between sessions, but you can absolutely binge them in a weekend if you want. Most people see results before they finish.
Do I get lifetime access?
Yes. Buy once, keep forever, including all future updates to both courses.
I've tried scripts and talk tracks before. What makes this different?
You're right to be skeptical — copy-paste scripts break the second a call goes off-script. That's actually the whole problem this bundle solves. You don't get scripts to memorize. You get the principles behind what works, so you know how to recover when a live conversation gets messy. Most training hands you a playbook. This teaches you why the plays work, so you can run them in real conditions.
What if it doesn't work?
30 days. Book one more meeting AND close one more deal. If neither happens, email us and you get every dollar back — no forms, no explanation, no hoops. One meeting at your average deal size pays for this bundle many times over. If we can't get you one, we don't deserve your money.
Is this for SDRs, AEs, or both?
Both. SDRs use it to stop dialing in the dark — more connects, more bookings, less rejection that kills momentum. AEs use it to stop relying on the CRM to tell them which deals are real, and start running discovery that creates urgency instead of waiting for it.
The Choice
President's Club isn't a quota number.
It's what people say when they describe you at the end of the year. The call you pick up without dreading it. The pipeline review you walk into.
The reps who make it know what to say in the first 30 seconds. They know what a real deal looks like before it hits the forecast.
That's what this teaches. Thirty-day guarantee if it doesn't work.
Two courses. Two instructors. Five bonuses. One meeting at your average deal size pays for all of it.
Save 50% today
02D 14H 23M
Get the Bundle — $394