Every 10th episode, we tear down one topic. This is how to run a killer demo.


  1. Show the 20% of your features that solve 80% of the problems.
  2. Always prep for who is in the room, what they want to see, and the objective of the call.
  3. Show as few screens as possible in the demo, go right into the “Aha” moments, and ask questions.
  4. Control the room by setting expectations upfront and directing excessive questions to future calls.