Every 10th episode, we tear down one topic. This is how to send cold emails that actually work.


  1. Stop trying to sell everything under the sun. Keep it to one pain point per email.
  2. Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails.
  3. Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest.
  4. Avoid over formalities/news headlines so that your message actually resonates with the reader.